@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;450;500;550;600;650;700&family=Manrope:wght@400;500;600;650;700;750;800&display=swap');
@font-face{font-family:'Caveat';font-style:normal;font-weight:500;font-display:swap;src:url('/assets/fonts/caveat-500.woff') format('woff')}
:root{--blue:#236be7;--ink:#15171b;--muted:#656972;--line:#e1e4e9;--paper:#fff;--soft:#f4f5f7;--heading:'Manrope',Arial,sans-serif;--body:'DM Sans',Arial,sans-serif}
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@media(min-width:1600px){.hero{gap:90px}.hero h1{font-size:108px}}
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@media(max-width:680px){.wrap{padding-inline:24px}.header{height:82px}.header-inner{gap:10px}.logo{width:208px;height:56px}.logo img{width:208px;height:125px;top:-36px}.header-cta{display:none}.menu-toggle{margin-left:auto}.mobile-nav.open{top:82px;padding:22px 24px}.hero{display:flex;flex-direction:column;align-items:stretch;padding-top:40px;padding-bottom:32px;gap:35px}.hero h1{font-size:clamp(57px,12.5vw,83px);letter-spacing:-.065em;margin-bottom:22px}.hero .eyebrow{margin-bottom:25px;font-size:11px}.hero-intro{max-width:100%;font-size:17px;margin-bottom:26px}.hero .button-row{flex-direction:row;align-items:center;gap:20px}.hero .button{padding:15px 18px;gap:18px;font-size:13px;min-height:54px}.hero .text-link{font-size:13px}.hero-note{margin-top:21px;font-size:12px}.portrait{aspect-ratio:1/1.08}.portrait>img{object-position:50% 23%}.portrait-caption{left:22px;bottom:22px;right:22px}.proof{gap:22px 15px;padding:25px 0}.proof-item{gap:12px}.proof>.proof-item>strong{font-size:35px}.proof>.proof-item>span{font-size:12px}.platforms{gap:20px;font-size:13px}.section{padding-block:64px}.section-head{display:block;margin-bottom:32px}.section-head h2,.large-title{font-size:39px}.section-head p{margin-top:23px}.section-head>.text-link{margin-top:23px}.eyebrow{margin-bottom:22px}.journey-row{grid-template-columns:30px 1fr 35px;gap:10px;padding:26px 0}.journey-row h3{font-size:34px}.journey-row p{grid-column:2;grid-row:2;max-width:100%;font-size:13px;margin-top:5px}.journey-row .circle-arrow{grid-column:3;grid-row:1/3;width:34px;height:34px}.journey-num{font-size:12px}.journey-row:hover{padding-left:0}.service-grid{grid-template-columns:1fr}.service-card{padding:26px;min-height:230px}.service-top{margin-bottom:30px}.service-card h3{font-size:27px}.service-card p{max-width:100%}.content-copy{padding:36px 27px}.content-copy h2{font-size:42px}.content-art{padding:50px 20px;gap:10px}.reel-type{height:240px;padding:16px 12px}.reel-type strong{font-size:21px}.reel-type small{font-size:10px}.reel-type span{font-size:11px}.reel-num{font-size:40px!important}.content-legend{text-align:left;font-size:12px}.about-home{grid-template-columns:1fr;gap:29px}.about-home h2{font-size:39px}.about-home p.lead{font-size:20px}.funnel{gap:10px;font-size:13px}.cta-section{padding-block:52px}.cta-inner{display:block}.cta-inner h2{font-size:42px}.cta-inner .button{margin-top:28px}.footer-top{grid-template-columns:1fr 1fr;gap:36px 25px;margin-bottom:36px}.footer-top>div:first-child{grid-column:1/-1}.footer-bottom{display:block;line-height:1.8}.footer-bottom>span{display:block;margin-top:8px}.footer-brand{font-size:24px}.page-hero{padding-top:42px;padding-bottom:45px}.page-hero h1{font-size:49px}.page-hero .lead{font-size:18px}.page-hero.split{grid-template-columns:1fr;gap:35px}.page-hero.split h1{font-size:49px}.split-section{grid-template-columns:1fr;gap:30px}.split-section h2{font-size:39px}.process-grid{grid-template-columns:1fr;gap:28px}.process-step h3{margin-top:15px}.pricing-grid{grid-template-columns:1fr;gap:20px}.price-card{padding:30px}.price-card h3{font-size:32px;margin-top:20px}.price-card .price{font-size:54px}.price-card p{min-height:auto}.price-card ul{margin-top:0}.faq summary{font-size:17px}.faq details p{font-size:15px}.contact-grid{grid-template-columns:1fr;gap:30px;padding-bottom:64px}.contact-side{padding:0}.contact-form{padding:25px 20px}.form-grid{grid-template-columns:1fr;gap:20px}.field.wide{grid-column:auto}.contact-form .button{width:100%;gap:15px;font-size:13px}.projects-grid{grid-template-columns:1fr}.project-placeholder{min-height:270px}.principles{grid-template-columns:1fr;gap:25px}.principles h3{margin-top:12px}.contact-side a.email{font-size:18px}.not-found h1{font-size:48px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.js-motion .reveal{opacity:1;transform:none}}
/* Corrections ciblées de la composition originale. */
.hero>*,.section-head>*,.about-home>*,.split-section>*,.content-feature>*,.service-grid>*,.contact-grid>*,.footer-top>*{min-width:0}
.button{max-width:100%;text-align:center;justify-content:center;white-space:normal}
.portrait:after{display:none}
.journey-row{grid-template-columns:minmax(0,1.5fr) minmax(0,1fr)}
.journey-row:hover{padding-left:0}
.service-grid,.process-grid,.pricing-grid,.projects-grid,.principles{grid-template-columns:repeat(3,minmax(0,1fr))}
.service-top{height:42px;align-items:center;margin-bottom:28px}
.platform-logo{display:block;width:38px;height:38px;object-fit:contain;flex:none}
.platform-logo[src$="meta-logo.svg"]{width:49px}
.logo-pair{display:flex;align-items:center;gap:12px}
.web-wordmark{font-family:var(--heading);font-size:23px;font-weight:700}
.service-card.featured .platform-logo{filter:brightness(0) invert(1)}
.platforms{justify-content:flex-start;gap:18px 24px}
.platforms a{display:flex;align-items:center;gap:8px}
.platforms .platform-logo{width:23px;height:23px}
.platforms .platform-logo[src$="meta-logo.svg"]{width:32px}
.platforms .logo-pair{gap:5px}
.platforms span{font-size:12px;white-space:nowrap}
.service-heading-brand{display:flex;align-items:center;gap:18px;margin-bottom:28px}
.service-heading-brand .eyebrow{margin:0}
.service-heading-brand .eyebrow:before{display:none}
.section-head>div{flex:1}
.section-head>p{flex:0 1 360px}
.detail-list li:before{content:'·'}
.process-step h3{margin-top:0}
.content-art{grid-template-columns:repeat(3,minmax(0,1fr))}
.reel-type{min-width:0}
.reel-type small{font-size:10px;letter-spacing:.06em}
.footer a,.contact-side a.email{overflow-wrap:anywhere}
.mobile-nav.open{max-height:calc(100dvh - 92px);overflow-y:auto}
@media(min-width:961px) and (max-width:1120px){
 .desktop-nav{gap:13px;font-size:12px}
 .header-inner{gap:16px}
 .header-cta{font-size:12px}
 .logo{width:195px;height:54px}
 .logo img{width:195px;height:117px;top:-33px}
 .reel-type strong{font-size:20px}
 .reel-type small{font-size:9px}
}
@media(max-width:960px){
 .service-grid,.process-grid,.projects-grid,.principles{grid-template-columns:repeat(2,minmax(0,1fr))}
 .pricing-grid{grid-template-columns:1fr;max-width:620px;margin-inline:auto}
 .price-card p{min-height:0}
 .section-head{display:block}
 .section-head>p,.section-head>.text-link{margin-top:24px}
 .section-head>p{max-width:600px}
 .about-home{grid-template-columns:1fr;gap:30px}
 .contact-grid{grid-template-columns:1fr;gap:30px}
 .contact-side{padding-top:0}
 .cta-inner{align-items:flex-start;flex-direction:column;gap:28px}
 .footer-top{grid-template-columns:1fr 1fr;gap:30px}
 .footer-top>div:first-child{grid-column:1/-1}
}
@media(max-width:680px){
  html:has(>body.expertise-page){scroll-padding-top:76px}
 .hero h1{font-size:clamp(48px,12.5vw,83px)}
 .hero h1 br{display:block}
 .service-grid,.process-grid,.projects-grid,.principles{grid-template-columns:1fr}
 .journey-row{grid-template-columns:1fr;gap:12px}
 .journey-row p{grid-column:1;grid-row:auto;margin:0}
 .mobile-nav.open{max-height:calc(100dvh - 82px)}
 .page-hero h1,.page-hero.split h1{font-size:clamp(38px,8.7vw,49px)}
 .section-head h2,.large-title,.about-home h2,.split-section h2{font-size:clamp(31px,7.7vw,39px)}
 .cta-inner h2{font-size:clamp(32px,8vw,42px)}
 .content-copy h2{font-size:clamp(33px,8vw,42px)}
 .cta-inner .button{margin-top:0}
}
@media(max-width:480px){
 .content-art{grid-template-columns:1fr;padding:25px;gap:18px}
 .reel-type,.reel-type:nth-child(2),.reel-type:nth-child(3){transform:none;height:auto;min-height:230px;padding:24px}
 .reel-type strong{font-size:29px;margin-block:20px}
 .reel-type small{font-size:11px}
 .reel-type span{font-size:12px}
 .footer-top{grid-template-columns:1fr}
 .proof>.proof-item>strong{font-size:30px}
 .proof-item{gap:8px}
 .proof>.proof-item>span{font-size:11px}
 .platforms{gap:18px}
 .service-card{min-height:0}
}
@media(max-width:360px){
 .logo{width:165px;height:48px}
 .logo img{width:165px;height:99px;top:-28px}
 .menu-toggle{padding-inline:6px}
 .hero .eyebrow{font-size:10px}
 .contact-side a.email{font-size:16px}
 .price-card{padding:24px}
}
@media(max-width:360px){
 .proof{grid-template-columns:repeat(2,minmax(0,1fr))}
 .proof-item{flex-direction:column;align-items:flex-start;gap:9px}
}
/* Les bordures de la grille restent jointives pendant le défilement. */
.js-motion .service-card{opacity:1;transform:none;transition:background .2s}

/* Ajustements visuels demandés, sur la composition originale. */
.eyebrow:before{content:none;display:none}
.icon{display:block;width:24px;height:24px;flex:none;stroke-width:1.6}
.service-web-icon{width:43px;height:43px;color:var(--blue);stroke-width:1.5}
.portrait-frame{position:relative;padding:14px 14px 0 0;isolation:isolate}
.portrait-frame:before{content:'';position:absolute;z-index:-1;inset:0 0 25px 25px;border:2px solid var(--blue);border-radius:5px 72px 5px 5px}
.portrait-frame .portrait,.page-hero.split .portrait-frame .portrait{aspect-ratio:1437/1542;border-radius:5px 60px 5px 5px}
.portrait-frame .portrait>img{object-position:50% 50%}
.journey-section .section-head{margin-bottom:48px}
.journey-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:38px}
.journey-card{display:flex;align-items:center;flex-direction:column;min-width:0;text-align:center;padding:0 8px 12px;border:0}
.journey-card h3{font:500 clamp(30px,3vw,44px)/1.18 var(--heading);letter-spacing:-.045em;margin:20px 0 0}
.journey-card h3 span{color:var(--blue)}
.journey-visual{height:330px;width:100%;position:relative;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:25px}
.journey-symbol{width:114px;height:114px;color:var(--blue);stroke-width:1.05;transition:transform .3s ease}
.journey-visual p{margin:0;font-size:16px;line-height:1.8;color:#c5c9d2}
.journey-copy{min-height:94px;display:flex;align-items:center;justify-content:center;flex-direction:column;gap:16px}
.journey-platforms{display:flex;align-items:center;gap:22px}
.journey-platforms .platform-logo{width:25px;height:25px;filter:brightness(0) invert(1)}
.journey-platforms .platform-logo[src$="meta-logo.svg"]{width:35px}
.journey-action{display:flex;gap:8px;align-items:center;color:var(--blue);font-size:13px}
.journey-action .icon{width:18px;height:18px}
.journey-phone .phone-outline{position:absolute;left:50%;top:50%;width:366px;height:366px;transform:translate(-50%,-50%);stroke-width:.22;color:var(--blue);pointer-events:none}
.phone-copy{position:relative;display:flex;flex-direction:column;align-items:flex-start;gap:16px;width:162px;margin-top:-20px;color:#dce3f3;font-size:14px;line-height:1.4;text-align:left}
.phone-search{display:flex;gap:8px;align-items:center;font-size:12px;color:#a5aab3;margin-bottom:2px}
.phone-search .icon{width:17px;height:17px}
.phone-result{display:flex;align-items:center;gap:9px;color:white}
.phone-result .platform-logo{width:24px;height:24px}
.phone-result strong{font-weight:500}
.content-feature{border-radius:5px 48px 5px 5px;overflow:hidden}
.content-kicker{display:flex;align-items:center;gap:14px;margin-bottom:28px}
.content-kicker .icon{width:32px;height:32px;stroke-width:1.4}
.content-kicker .eyebrow{margin:0}
.content-art{gap:14px;padding:55px 28px}
.reel-type{height:365px;padding:25px 18px;border-radius:5px;box-shadow:0 15px 35px #15171b14;transition:transform .3s ease}
.reel-type:nth-child(1){transform:rotate(-3deg)}
.reel-type:nth-child(2){transform:translateY(24px) rotate(2deg)}
.reel-type:nth-child(3){transform:translateY(-16px) rotate(-2deg)}
.reel-type:hover{transform:translateY(-8px) rotate(0deg)}
.reel-heading{display:flex;flex-direction:column;align-items:flex-start;gap:18px}
.reel-heading .icon{width:43px;height:43px;stroke-width:1.35}
.reel-type:first-child .icon{color:#9ebaff}
.reel-type:nth-child(2) .icon,.reel-type:nth-child(3) .icon{color:#235dcc}
.reel-type small{font-size:11px;letter-spacing:.04em}
.reel-type strong{font-size:clamp(20px,1.65vw,25px)}
.reel-type span{font-size:12px}
.conversion-path{list-style:none;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:24px;margin:0;padding:38px 32px;background:linear-gradient(115deg,#fff 20%,#e8efff 100%);border-radius:5px 52px 5px 5px}
.conversion-path li{display:flex;flex-direction:column;align-items:center;justify-content:flex-start;gap:20px;text-align:center;font-size:16px;font-weight:500;line-height:1.5;min-width:0;padding-top:34px}
.conversion-path li:nth-child(2){padding-top:25px}
.conversion-path li:nth-child(3){padding-top:16px}
.conversion-path li:nth-child(4){padding-top:8px}
.conversion-path li:nth-child(5){padding-top:0}
.conversion-symbol{display:grid;place-items:center;width:76px;height:76px;color:var(--blue)}
.conversion-symbol .icon{width:43px;height:43px;stroke-width:1.35}
.conversion-result .conversion-symbol{border-radius:50%;background:var(--blue);color:white;box-shadow:0 12px 28px #2668ed25}
.conversion-result>span:last-child{color:var(--blue)}
.price-card li.not-included{color:var(--muted);line-height:1.6;margin-top:8px}
.price-card li.not-included:before{content:none}
@media(min-width:961px) and (max-width:1180px){
 .content-copy{padding:44px 30px}
 .content-art{padding:45px 20px;gap:10px}
 .reel-type{padding:22px 12px}
 .reel-type small{font-size:10px}
 .reel-type strong{font-size:19px}
}
@media(max-width:960px){
 .journey-grid{gap:14px}
 .journey-card{padding-inline:0}
 .journey-card h3{font-size:29px}
 .journey-visual{height:310px}
 .journey-visual p{font-size:14px}
 .journey-symbol{width:94px;height:94px}
 .journey-phone .phone-outline{width:332px;height:332px}
 .phone-copy{width:148px;gap:13px;font-size:13px}
 .phone-search{font-size:11px}
 .journey-action{font-size:12px;max-width:180px;justify-content:center}
 .content-art{padding:55px 38px;gap:22px}
 .reel-type{padding:26px;height:340px}
 .reel-type strong{font-size:28px}
 .conversion-path{gap:12px;padding:30px 20px}
 .conversion-path li{font-size:14px}
}
@media(max-width:680px){
 .portrait-frame{padding:12px 12px 0 0}
 .portrait-frame:before{inset:0 0 20px 20px;border-radius:4px 54px 4px 4px}
 .portrait-frame .portrait,.page-hero.split .portrait-frame .portrait{border-radius:4px 44px 4px 4px}
 .journey-grid{grid-template-columns:1fr;gap:40px}
 .journey-card h3{font-size:36px;margin-top:12px}
 .journey-visual{height:300px}
 .journey-visual p{font-size:16px}
 .journey-phone .phone-outline{width:346px;height:346px}
 .phone-copy{width:157px;font-size:14px;gap:14px}
 .phone-search{font-size:12px}
 .journey-symbol{width:112px;height:112px}
 .journey-action{font-size:14px;max-width:none}
 .journey-copy{gap:14px}
 .journey-section .section-head{margin-bottom:35px}
 .content-feature{border-radius:4px 36px 4px 4px}
 .content-copy{padding:36px 27px}
 .content-art{gap:12px;padding:45px 20px}
 .reel-type{padding:20px 12px;height:320px}
 .reel-type strong{font-size:21px}
 .reel-heading .icon{width:36px;height:36px}
 .reel-type small{font-size:10px}
 .conversion-path{grid-template-columns:1fr;background:linear-gradient(160deg,#fff 15%,#e8efff);gap:20px;padding:28px;border-radius:4px 36px 4px 4px}
 .conversion-path li,.conversion-path li:nth-child(n){padding:0;flex-direction:row;text-align:left;gap:22px;font-size:16px}
 .conversion-symbol{width:64px;height:64px;flex:none}
 .conversion-symbol .icon{width:36px;height:36px}
}
@media(max-width:480px){
 .content-art{padding:30px;gap:20px}
 .reel-type,.reel-type:nth-child(n){min-height:260px;height:auto;transform:none;padding:24px}
 .reel-heading{flex-direction:row;align-items:center;gap:16px}
 .reel-type strong{font-size:28px;margin-block:24px}
 .reel-type strong br{display:none}
 .reel-type small{font-size:12px}
 .reel-type span{font-size:13px}
}
@media(prefers-reduced-motion:reduce){
 .journey-symbol,.reel-type{transition:none!important}
}

.journey-phone{overflow:hidden}
.js-motion .content-copy.reveal{opacity:1;transform:none;transition:none}

/* Accès direct aux expertises : menu natif au clic, au clavier et au toucher. */
.expertise-menu{position:relative}
.expertise-menu>summary{display:flex;align-items:center;gap:9px;list-style:none;cursor:pointer;white-space:nowrap;user-select:none}
.expertise-menu>summary::-webkit-details-marker{display:none}
.expertise-indicator{display:inline-block;font-size:19px;line-height:1;font-weight:400;color:var(--blue);transition:transform .18s}
.expertise-menu[open] .expertise-indicator{transform:rotate(45deg)}
.expertise-menu.active>summary,.expertise-menu[open]>summary{color:var(--blue)}
.expertise-panel{position:absolute;top:calc(100% + 18px);left:-18px;width:340px;padding:10px;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 18px 50px #15171b1c;color:var(--ink);z-index:20;max-height:calc(100dvh - 140px);overflow-y:auto}
.expertise-panel ul{list-style:none;padding:0;margin:0}
.expertise-panel li{margin:0;padding:0}
.expertise-panel li>a{display:flex;align-items:center;gap:12px;min-height:54px;padding:10px 12px;border-radius:8px;font-size:14px;font-weight:500;line-height:1.4}
.expertise-panel a:hover,.expertise-panel a:focus-visible{background:#f0f4ff;color:var(--blue)}
.expertise-panel a[aria-current="page"]{background:#f0f4ff;color:var(--blue)}
.expertise-logo{width:44px;min-width:44px;display:flex;align-items:center;justify-content:center}
.expertise-logo .platform-logo{width:26px;height:26px}
.expertise-logo .platform-logo[src$="meta-logo.svg"]{width:32px}
.expertise-logo .logo-pair{gap:4px}
.expertise-logo .logo-pair .platform-logo{width:20px;height:20px}
.expertise-logo .logo-pair .platform-logo[src$="meta-logo.svg"]{width:24px}
.expertise-logo .expertise-service-icon{display:block;width:36px;height:36px;object-fit:contain;flex:none}
.expertise-panel .expertise-all{display:block;margin-top:6px;padding:13px 12px 7px;border-top:1px solid var(--line);font-size:13px;font-weight:500;color:var(--blue)}
/* Sous-groupe Publicite : les plateformes publicitaires sont repliees dans le panneau. */
.expertise-group{margin:0}
.expertise-group-toggle{display:flex;align-items:center;gap:12px;min-height:54px;padding:10px 12px;border-radius:8px;font-size:14px;font-weight:500;line-height:1.4;cursor:pointer;list-style:none;user-select:none}
.expertise-group-toggle::-webkit-details-marker{display:none}
.expertise-group-toggle:hover,.expertise-group-toggle:focus-visible{background:#f0f4ff;color:var(--blue)}
.expertise-group-indicator{margin-left:auto;font-size:19px;line-height:1;font-weight:400;color:var(--blue);transition:transform .18s}
.expertise-group[open] .expertise-group-indicator{transform:rotate(45deg)}
.expertise-sublist{margin:0 0 2px 22px;padding:0 0 0 14px;border-left:1px solid var(--line)}
@media(max-width:960px){
 .expertise-menu>summary{justify-content:space-between;padding:10px 0;font-size:16px}
 .expertise-panel{position:static;width:100%;max-height:none;overflow:visible;margin:8px 0 12px;padding:6px;background:#f6f8fc;border:0;border-radius:10px;box-shadow:none}
 .mobile-nav .expertise-panel li>a{padding:11px 8px;font-size:14px;gap:10px}
 .mobile-nav .expertise-panel .expertise-all{padding:13px 8px 9px;margin-top:4px}
 .mobile-nav .expertise-group-toggle{min-height:48px;padding:11px 8px;font-size:14px;gap:10px}
 .mobile-nav .expertise-sublist{margin-left:12px;padding-left:10px}
 .expertise-menu>summary:after{display:none}
}
@media(max-width:360px){
 .expertise-logo{width:36px;min-width:36px}
 .expertise-logo .logo-pair{gap:3px}
 .expertise-logo .logo-pair .platform-logo{width:16px;height:18px}
 .expertise-logo .logo-pair .platform-logo[src$="meta-logo.svg"]{width:19px}
}

/* Accueil : signature et expertises reliées. */
.handwritten,.hero .hero-note.handwritten,.about-home p.lead.handwritten{font-family:'Caveat','Segoe Print','Bradley Hand',cursive;color:var(--blue);font-size:clamp(28px,2.7vw,36px);font-weight:500;line-height:1.12;letter-spacing:-.015em}
.hero .hero-note.handwritten{display:block;margin:30px 0 0;max-width:470px;transform:rotate(-2deg);transform-origin:left center}
.about-home p.lead.handwritten{max-width:470px;margin-bottom:28px}
.brand-g{position:relative;display:block;width:160px;aspect-ratio:682/737;overflow:hidden;mix-blend-mode:multiply;flex:none}
.brand-g img{position:absolute;width:175.953%;max-width:none;height:auto;left:-37.977%;top:-8.82%}
.strategy-section{position:relative;isolation:isolate;overflow:hidden;background:linear-gradient(115deg,#fff 12%,#f4f8ff 100%);padding-block:120px 128px}
.strategy-section>.wrap{position:relative}
.strategy-section .section-head{position:relative;z-index:1;margin-bottom:0;align-items:center}
.strategy-section .section-head>p{font-size:18px;line-height:1.75;color:#414a59}
.strategy-section .eyebrow,.expertise-section .eyebrow{color:var(--blue)}
.strategy-watermark{position:absolute;z-index:0;pointer-events:none;width:420px;right:7%;top:50%;transform:translateY(-47%) rotate(-12deg);opacity:.065}
.journey-section .section-head>p{font-size:20px;color:#d7deed;line-height:1.65}
.journey-section .section-head .journey-intro{max-width:540px;margin:22px 0 0;font-size:20px;color:#d7deed;line-height:1.6;text-wrap:pretty}
.journey-card .journey-promise{font-size:19px;line-height:1.5;color:#edf1fb;margin:16px 0 0;max-width:290px}
.expertise-section{padding-bottom:88px}
.expertise-section .expertise-title-emphasis{color:var(--blue);font-style:italic;font-size:1.05em}
.expertise-section .section-head{margin-bottom:32px}
.expertise-map{position:relative;isolation:isolate;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr) minmax(0,1fr);grid-template-rows:repeat(5,minmax(122px,auto));max-width:1160px;margin-inline:auto}
.expertise-map:before{content:'';position:absolute;z-index:-2;width:46%;aspect-ratio:1;left:50%;top:50%;transform:translate(-50%,-50%);border-radius:50%;background:radial-gradient(circle,#edf4ff 0%,#f4f8ff 56%,#f8faff00 72%);pointer-events:none}
.expertise-connections{position:absolute;inset:0;width:100%;height:100%;z-index:-1;pointer-events:none}
.connection{fill:none;stroke:#b8cdf2;stroke-width:1.4;vector-effect:non-scaling-stroke;transition:stroke .22s,stroke-width .22s}
.expertise-core{grid-column:2;grid-row:2/5;align-self:center;justify-self:center;display:flex;flex-direction:column;align-items:center;gap:23px;text-align:center;padding:24px 20px}
.expertise-core p{margin:0;font:500 21px/1.25 var(--heading);letter-spacing:-.025em}
.expertise-core strong{font-weight:650}
.expertise-branches{display:contents;list-style:none;margin:0;padding:0}
.expertise-branch{position:relative;align-self:center;min-width:0;list-style:none}
.branch-1{grid-column:2;grid-row:1}.branch-2{grid-column:1;grid-row:2}.branch-3{grid-column:1;grid-row:4}.branch-4{grid-column:2;grid-row:5}.branch-5{grid-column:3;grid-row:4}.branch-6{grid-column:3;grid-row:2}
.expertise-node{display:flex;align-items:center;justify-content:center;flex-direction:column;gap:14px;text-align:center;width:fit-content;max-width:100%;min-height:118px;margin:auto;padding:14px 25px;background:#fff;border-radius:26px;transition:box-shadow .22s,color .22s,transform .22s}
.expertise-node:hover,.expertise-node:focus-visible{color:var(--blue);box-shadow:0 10px 32px #2668ed0f;transform:none}
.node-logo{width:60px;min-width:60px;height:46px;display:flex;justify-content:center;align-items:center}
.node-logo .platform-logo{width:40px;height:40px}
.node-logo .platform-logo[src$="meta-logo.svg"]{width:52px}
.node-logo .logo-pair{gap:8px}
.node-logo .logo-pair .platform-logo{width:28px;height:30px}
.node-logo .logo-pair .platform-logo[src$="meta-logo.svg"]{width:32px}
.node-logo .service-web-icon{width:44px;height:44px}
.node-logo .expertise-camera{display:block;width:44px;height:44px;object-fit:contain}
.node-copy{min-width:0}
.node-copy h3{font-family:var(--heading);font-weight:650;font-size:21px;line-height:1.25;letter-spacing:-.035em;margin:0 0 6px}
.node-copy>span{display:block;font-size:14px;line-height:1.45;color:var(--muted)}
.expertise-map:has(.branch-1 a:is(:hover,:focus-visible)) .connection-1,.expertise-map:has(.branch-2 a:is(:hover,:focus-visible)) .connection-2,.expertise-map:has(.branch-3 a:is(:hover,:focus-visible)) .connection-3,.expertise-map:has(.branch-4 a:is(:hover,:focus-visible)) .connection-4,.expertise-map:has(.branch-5 a:is(:hover,:focus-visible)) .connection-5,.expertise-map:has(.branch-6 a:is(:hover,:focus-visible)) .connection-6{stroke:var(--blue);stroke-width:2}
@media(max-width:1120px) and (min-width:681px){
 .expertise-node{padding-inline:12px}
 .node-copy h3{font-size:18px}
 .expertise-core{padding:20px 8px}
 .expertise-core .brand-g{width:124px}
 .expertise-core p{font-size:18px}
}
@media(max-width:960px){
 .strategy-section{padding-block:92px}
 .strategy-watermark{width:380px;right:0;opacity:.055}
 .strategy-section .section-head>p{max-width:560px}
 .journey-card .journey-promise{font-size:17px}
}
@media(max-width:680px){
 .hero .hero-note.handwritten{font-size:29px;margin-top:28px}
 .about-home p.lead.handwritten{font-size:31px}
 .strategy-section{padding-block:78px}
 .strategy-watermark{width:310px;right:-100px;top:44%;opacity:.055}
 .strategy-section .section-head>p{font-size:17px;line-height:1.7;max-width:90%}
 .journey-section .section-head>p{font-size:18px}
 .journey-card .journey-promise{font-size:19px;margin-top:14px}
 .journey-grid{gap:52px}
 .expertise-section{padding-bottom:66px}
 .expertise-map{display:flex;flex-direction:column;gap:36px;padding-top:18px}
 .expertise-map:before{width:95%;top:25%}
 .expertise-connections{display:none}
 .expertise-core{position:relative;align-self:center;gap:16px;padding:0 8px;background:none}
 .expertise-core .brand-g{width:95px}
 .expertise-core p{font-size:18px}
 .expertise-branches{position:relative;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 20px;padding:0;margin:0;isolation:isolate}
 .expertise-branches:before{content:'';position:absolute;left:50%;top:-36px;bottom:0;width:1px;background:#bdcff1;z-index:-1}
 .expertise-branch{grid-column:auto;grid-row:auto;align-self:stretch;display:flex}
 .expertise-branch:before{content:'';position:absolute;top:50%;height:1px;background:#bdcff1;width:11px;right:-11px;z-index:-1}
 .expertise-branch:nth-child(even):before{right:auto;left:-10px}
 .expertise-branch:nth-last-child(-n+2):after{content:'';position:absolute;top:calc(50% + 1px);bottom:-1px;width:11px;right:-11px;background:#fff;z-index:-1}
 .expertise-branch:last-child:after{right:auto;left:-10px}
 .expertise-node{width:100%;min-height:139px;border:1px solid #e3ebf9;border-radius:26px;padding:20px 10px;flex-direction:column;gap:13px;text-align:center;justify-content:center}
 .node-logo{width:44px;min-width:44px;height:31px}
 .node-logo .platform-logo{width:31px;height:31px}
 .node-logo .platform-logo[src$="meta-logo.svg"]{width:40px}
 .node-logo .logo-pair{gap:5px}
 .node-logo .logo-pair .platform-logo{width:22px;height:25px}
 .node-logo .logo-pair .platform-logo[src$="meta-logo.svg"]{width:27px}
 .node-logo .service-web-icon{width:34px;height:34px}
 .node-logo .expertise-camera{width:34px;height:34px}
 .node-copy h3{font-size:15px;letter-spacing:-.02em;line-height:1.35;margin:0}
 .node-copy>span{display:none}
}
@media(prefers-reduced-motion:reduce){.expertise-node,.connection{transition:none}.expertise-node:hover{transform:none}}

/* Sur mobile, les quatre plateformes forment deux rangées équilibrées. */
@media(max-width:680px){
 .proof .platforms{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-items:center;justify-items:center;gap:14px 16px;width:100%}
 .proof .platforms>a{display:grid;grid-template-columns:44px minmax(0,1fr);align-items:center;justify-content:center;gap:8px;width:138px;max-width:100%;min-height:40px;margin:0}
 .proof .platforms>a>.platform-logo,.proof .platforms .logo-pair{justify-self:center}
 .proof .platforms .logo-pair{width:44px;display:flex;align-items:center;justify-content:center;gap:4px}
 .proof .platforms .logo-pair .platform-logo{width:20px;height:23px}
 .proof .platforms>a>span:last-child:not(.logo-pair){text-align:left;white-space:normal;font-size:12px;line-height:1.45}
}

/* Accueil allégé et parcours de croissance. */
.hero .button-row{margin-top:38px}
.hero .hero-intro{max-width:500px;margin:0;font-size:clamp(17px,1.4vw,19px);line-height:1.6}
.hero .hero-intro+.button-row{margin-top:26px}
.hero .button{font-size:17px;min-height:64px;padding:19px 28px}
.hero .text-link{font-size:15px}
.proof-wide{width:100%;max-width:none;grid-template-columns:minmax(175px,.85fr) minmax(215px,1fr) minmax(460px,2fr);padding:32px clamp(24px,4.5vw,80px);gap:32px}
.proof-wide .proof-item{gap:18px}
.proof-wide .platforms{grid-column:auto;flex-wrap:nowrap;justify-content:space-between;gap:18px}
.proof-wide .platforms a{min-height:44px}
.home-content .reel-type strong{line-height:1.22}
.home-content .reel-type>span{font-size:12px;line-height:1.4}
.conversion-section .section-head .conversion-intro{max-width:none;font-family:var(--heading);font-size:clamp(40px,5vw,72px);font-weight:550;line-height:1.12;letter-spacing:-.055em;color:var(--ink);margin:0 0 28px}
.conversion-how{font-family:var(--heading);font-size:clamp(30px,3.6vw,48px);line-height:1.2;letter-spacing:-.045em;font-weight:550;margin:0}
.conversion-graph{position:relative;isolation:isolate;padding:20px 0 0}
.conversion-connections{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:-1}
.conversion-line{fill:none;stroke:var(--blue);stroke-width:2;vector-effect:non-scaling-stroke}
.conversion-direction{fill:none;stroke:var(--blue);stroke-width:2;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke}
.conversion-track{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:28px;list-style:none;margin:0;padding:0}
.conversion-track li{min-width:0;display:flex;flex-direction:column;align-items:center;text-align:center;gap:28px}
.conversion-visual{position:relative;width:148px;height:104px;display:grid;place-items:center;flex:none}
.conversion-node{position:relative;width:96px;height:96px;display:grid;place-items:center;color:var(--blue);border:1px solid #b5caf4;border-radius:50%;background:white;box-shadow:0 7px 24px #2668ed09}
.conversion-node .icon{width:44px;height:44px;stroke-width:1.5}
.conversion-discovery>.icon:first-child{transform:translateX(-6px)}
.conversion-discovery .discovery-search{position:absolute;width:26px;height:26px;right:16px;bottom:23px;background:white;border-radius:50%;box-shadow:0 0 0 3px white}
.conversion-step-number{position:absolute;top:-4px;left:17px;width:28px;height:28px;border-radius:50%;display:grid;place-items:center;background:var(--blue);color:white;font-size:15px;font-weight:600;box-shadow:0 0 0 5px var(--soft)}
.conversion-node.conversion-site{width:148px;height:104px;border-radius:8px;overflow:hidden;border-color:#c7d2e6;box-shadow:0 8px 22px #12182012}
.conversion-site img{width:100%;height:100%;object-fit:cover;object-position:top}
.conversion-mini-page{position:absolute;left:0;top:0;width:320px;height:224px;transform:scale(.4625);transform-origin:top left;display:block;background:#fff;color:#111;text-align:left;font-family:var(--body);overflow:hidden}
.conversion-mini-bar{display:block;background:#edf0f4;border-bottom:1px solid #dce0e8;padding:4px 12px;font-size:12px;color:#555;line-height:1.3}
.conversion-mini-brand{display:block;padding:8px 12px;font-size:15px;font-weight:700;color:#006aff;line-height:1.15}
.conversion-mini-brand strong{font-size:12px;color:#111}
.conversion-mini-brand small{display:block;margin-left:23px;font-size:8px;letter-spacing:.2em;color:#555}
.conversion-mini-hero{display:grid;grid-template-columns:1.2fr 1fr;align-items:center;padding:7px 12px;gap:4px}
.conversion-mini-hero strong{display:block;font-size:24px;line-height:1.15;letter-spacing:-.04em}
.conversion-mini-hero em{color:#006aff;font-style:normal}
.conversion-mini-hero img{width:124px;height:124px;object-fit:contain}
.conversion-mini-cta{display:inline-block;padding:6px 7px;background:#006aff;color:#fff;font-size:9px;margin-top:10px}
.conversion-mini-services{display:block;background:#eef4ff;font-size:10px;line-height:1.5;padding:6px 12px;color:#006aff}
@media(max-width:680px){.conversion-mini-page{transform:scale(.24375)}}
.conversion-visual:has(.conversion-site) .conversion-step-number{left:-8px}
.conversion-track h3{color:var(--blue);font-family:var(--heading);font-size:22px;font-weight:650;line-height:1.3;letter-spacing:-.025em;margin:0 0 14px}
.conversion-track p{font-size:18px;color:#4f5868;line-height:1.6;margin:0}
.conversion-final .conversion-node{background:var(--blue);border-color:var(--blue);color:white;box-shadow:0 0 0 8px #2668ed0b,0 12px 26px #2668ed18}
@media(max-width:1100px){
 .conversion-track{grid-template-columns:1fr;gap:42px;max-width:800px;margin:auto}
 .conversion-track li{flex-direction:row;align-items:flex-start;text-align:left;gap:36px}
 .conversion-visual{margin-block:4px}
 .conversion-copy{padding-top:10px}
 .conversion-track h3{font-size:25px;margin-bottom:10px}
 .conversion-track p{font-size:18px}
}
@media(min-width:961px) and (hover:hover) and (pointer:fine){
 .desktop-nav .expertise-menu[open]:before{content:'';position:absolute;top:100%;left:-18px;width:340px;height:20px}
}
@media(max-width:1100px){
 .proof-wide{grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 24px}
 .proof-wide .proof-item:nth-child(2){border-right:0}
 .proof-wide .platforms{grid-column:1/-1;justify-content:space-evenly;gap:16px}
}
@media(max-width:680px){
 .hero .button-row{margin-top:30px;gap:20px}
 .hero .button{font-size:15px;min-height:60px;padding:17px 22px}
 .hero .text-link{font-size:14px}
 .proof-wide{padding:25px 24px;gap:22px 15px}
 .proof-wide .proof-item{gap:12px}
 .proof.proof-wide .platforms{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 16px;justify-items:center}
 .proof-wide .platforms a{min-height:44px}
 .conversion-graph{padding-top:12px}
 .conversion-track{gap:36px}
 .conversion-track li{gap:22px}
 .conversion-visual{width:78px;height:78px}
 .conversion-node{width:70px;height:70px}
 .conversion-node .icon{width:34px;height:34px}
 .conversion-discovery .discovery-search{width:21px;height:21px;right:8px;bottom:15px}
 .conversion-step-number{left:-3px;top:-5px;width:25px;height:25px;font-size:14px;box-shadow:0 0 0 4px var(--soft)}
 .conversion-node.conversion-site{width:78px;height:60px;border-radius:5px}
 .conversion-visual:has(.conversion-site) .conversion-step-number{left:-3px;top:2px}
 .conversion-copy{padding-top:2px}
 .conversion-track h3{font-size:20px;margin-bottom:10px}
 .conversion-track p{font-size:17px;line-height:1.6}
 .home-content .reel-type>span{font-size:13px}
}
@media(max-width:360px){.proof-wide .proof-item{gap:9px}}

/* Repères des plateformes et promesse de contenu. */
.home-content .content-kicker{width:100%;gap:16px}
.home-content .content-kicker .eyebrow{flex:0 1 auto;line-height:1.5;min-width:0}
.content-platforms{display:inline-flex;align-items:center;gap:12px;flex:none}
.content-platforms .platform-logo{width:22px;height:22px;object-fit:contain;filter:brightness(0) invert(1)}
.content-platforms .platform-logo[src$="youtube.svg"]{width:28px}
.content-platforms .platform-logo[src$="meta-logo.svg"]{width:30px}
.home-content .reel-type:nth-child(3) strong{font-size:clamp(18px,1.5vw,23px)}
@media(max-width:680px){
 .home-content .content-kicker{gap:12px}
 .content-platforms{gap:10px}
 .home-content .reel-type:nth-child(3) strong{font-size:26px}
}

/* Google Ads : explications concrètes et exemple de recherche. */
.google-hero .lead{max-width:850px}
.ads-explainer{align-items:start}
.ads-search-example{max-width:460px;margin-top:36px;background:white;padding:26px;border:1px solid var(--line);border-radius:16px;box-shadow:0 12px 35px #182e5808}
.ads-search-example .ads-example-label{font-size:13px;color:var(--muted);margin:0 0 16px}
.ads-query{display:flex;align-items:center;gap:12px;padding:13px 16px;background:var(--soft);border-radius:30px;font-size:16px;line-height:1.4}
.ads-query .icon{width:20px;height:20px;flex:none;color:var(--blue)}
.ads-example-result{padding-top:22px}
.ads-example-result>span{font-size:13px;color:var(--muted)}
.ads-example-result strong{display:block;font-family:var(--heading);font-size:21px;line-height:1.4;color:var(--blue);margin:8px 0}
.ads-example-result p{font-size:15px!important;line-height:1.6;margin:0}
.ads-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:44px}
.ads-step-icon{color:var(--blue);margin-bottom:22px}
.ads-step-icon .icon{width:42px;height:42px;stroke-width:1.5}
.ads-step h3{font-family:var(--heading);font-size:27px;font-weight:550;line-height:1.25;letter-spacing:-.035em;margin:0 0 20px;color:var(--blue)}
.ads-step p{font-size:17px;line-height:1.75;color:var(--muted);margin:0}
.ads-account-note{font-size:16px;color:var(--muted);max-width:720px;margin:42px 0 0}
@media(max-width:960px){.ads-steps{grid-template-columns:1fr;gap:36px}.ads-step{max-width:720px}.ads-step-icon{margin-bottom:14px}}
@media(max-width:680px){.ads-search-example{padding:20px}.ads-query{font-size:14px;padding:12px}.ads-example-result strong{font-size:19px}.ads-step h3{font-size:25px}}

/* Meta Ads — exemple publicitaire local et accompagnement */
.meta-hero .lead{max-width:850px}
.meta-ad-example{margin:36px 0 0;max-width:350px}
.meta-phone{background:#fff;border:6px solid #20232a;border-radius:36px;overflow:hidden;box-shadow:0 18px 38px #182e5812;text-align:left}
.meta-phone-top{display:flex;justify-content:space-between;padding:12px 20px 5px;font-size:12px;font-weight:600}
.meta-ad-brand{display:flex;align-items:center;gap:10px;padding:14px 16px 0}
.meta-ad-brand img{width:38px;height:38px;object-fit:contain;flex:none}
.meta-ad-brand strong{display:block;font-size:14px;line-height:1.4}
.meta-ad-brand span{display:block;font-size:12px;color:var(--muted)}
.meta-phone .meta-ad-copy{font-size:14px;line-height:1.55;margin:14px 16px 16px}
.meta-ad-photo{position:relative;aspect-ratio:1/1.06;background:#171d26}
.meta-ad-photo>img{display:block;width:100%;height:100%;object-fit:cover;object-position:center 22%}
.meta-ad-photo>div{position:absolute;inset:35% 0 0;display:flex;flex-direction:column;justify-content:flex-end;padding:20px;background:linear-gradient(transparent,#0b101be8);color:#fff}
.meta-ad-photo span{font-size:12px;margin-bottom:7px}
.meta-ad-photo strong{font-family:var(--heading);font-size:27px;font-weight:550;line-height:1.15;letter-spacing:-.035em}
.meta-ad-action{padding:16px;display:flex;flex-direction:column;gap:10px;font-size:14px}
.meta-ad-action a{display:block;text-align:center;background:var(--blue);color:#fff;border-radius:6px;padding:10px;font-weight:600;text-decoration:none}
.meta-ad-action a:hover{background:var(--ink)}
.meta-ad-example figcaption{font-size:13px;line-height:1.5;color:var(--muted);margin-top:14px;text-align:center}
@media(max-width:960px){.meta-ad-example{margin-left:auto;margin-right:auto}}

/* Toiture 123 — aperçu fictif d’une publicité vidéo */
.toiture-brand{display:grid!important;place-items:center;width:38px;height:38px;border-radius:9px;background:var(--blue);color:#fff!important;font-size:16px!important;font-weight:750;flex:none}
.toiture-ad-photo>img{object-position:center}
.meta-play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);display:grid;place-items:center;width:62px;height:62px;border:2px solid #fff;border-radius:50%;background:#0b172cbd;color:#fff;font-size:27px!important;padding-left:4px;margin:0!important;box-shadow:0 3px 18px #0003}
.meta-ad-mock-cta{display:block;text-align:center;background:var(--blue);color:#fff;border-radius:6px;padding:10px;font-weight:600}

/* Dessin minimal sur fond blanc */
.toiture-ad-photo{background:#fff;aspect-ratio:1/1.15}
.toiture-ad-photo>img{object-fit:contain;object-position:center top;height:88%}
.toiture-ad-photo>div{inset:auto 0 0;background:none;color:var(--ink);padding:12px 20px 16px}
.toiture-ad-photo>div>span{display:none}
.toiture-ad-photo strong{font-size:22px}

/* Vidéo BONOMALUMETTE, lecture à la demande */
.bonom-player{position:relative;background:#fff;aspect-ratio:1/1.15}
.bonom-player video{display:block;width:100%;height:100%;object-fit:contain;background:white}
.bonom-start{cursor:pointer;z-index:2;font-family:inherit}
.bonom-start:focus-visible{outline:3px solid var(--blue);outline-offset:4px}
.bonom-player .bonom-bubble{position:absolute;top:9px;left:10px;right:10px;margin:0;padding:12px 14px;border:2px solid var(--ink);border-radius:18px 20px 17px 5px;background:white;color:var(--ink);font-size:16px;line-height:1.4;box-shadow:3px 4px 0 #20232a12;pointer-events:none}
.bonom-player .bonom-bubble::after{content:'';position:absolute;bottom:-11px;left:24px;width:16px;height:16px;background:#fff;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:skewY(35deg)}
.bonom-player [hidden]{display:none!important}
.bonom-player .bonom-error{position:absolute;bottom:0;left:8px;right:8px;background:white;padding:10px;font-size:14px}

@media(max-width:680px){.bonom-player{aspect-ratio:1/1.5}.bonom-player video{object-position:center bottom}}

/* Exemple TikTok et trois étapes de production */
.tiktok-feed-title{display:flex;align-items:center;justify-content:center;gap:10px;padding:10px 16px 3px;font-size:15px;font-weight:600}
.tiktok-feed-title .platform-logo{width:22px;height:22px}
.tiktok-example-caption{padding:16px;font-size:14px;line-height:1.5}
.tiktok-example-caption strong{font-size:13px}
.tiktok-example-caption p{font-size:14px!important;line-height:1.5;margin:6px 0 0}
.doctor-player{aspect-ratio:1/1.5}
.doctor-player video{object-position:center bottom}

/* Création de contenu — invitation aérée et angles humains */
.content-invitation{background:linear-gradient(120deg,#f3f7ff 0%,#fff 75%);position:relative;overflow:hidden}
.content-invitation-layout{display:grid;grid-template-columns:1.25fr .75fr;gap:clamp(50px,8vw,120px);align-items:center}
.content-invitation .eyebrow{color:var(--blue)}
.content-invitation h2{margin-bottom:30px}
.content-invitation p{font-size:18px;line-height:1.8;color:var(--muted)}
.content-invitation .content-invitation-lead{font-size:24px;line-height:1.5;color:var(--ink);margin-bottom:24px}
.content-angles>.handwritten{font-size:43px;line-height:1.1;color:var(--blue);margin:0 0 38px;transform:rotate(-3deg)}
.content-angles>div{display:flex;gap:18px;align-items:flex-start;margin-top:26px}
.content-angles .icon{width:30px;height:30px;color:var(--blue);flex:none;margin-top:5px}
.content-angles>div p{font-size:16px;line-height:1.6;margin:0}
.content-angles strong{display:block;font-size:19px;font-weight:600;color:var(--ink);margin-bottom:3px}
.price-card .price-label.blue{color:var(--blue)}
.price-card .publication-option{font-size:14px;line-height:1.65;margin:0 0 24px;color:var(--muted)}
@media(max-width:850px){.content-invitation-layout{grid-template-columns:1fr;gap:42px}.content-angles{max-width:540px}.content-invitation .content-invitation-lead{font-size:22px}}
.content-invitation h2{font-family:var(--heading);font-size:clamp(32px,4.5vw,58px);font-weight:550;letter-spacing:-.05em;line-height:1.15}
.content-invitation p.eyebrow{font-size:13px;line-height:1.6}

/* Aperçu TikTok compact, bulle proche du personnage */
.tiktok-phone-example{max-width:280px}
.tiktok-phone-example .meta-phone{border-width:5px;border-radius:30px}
.tiktok-phone-example .tiktok-feed-title{gap:13px;padding:12px 12px 5px;font-size:12px}
.tiktok-phone-example .tiktok-feed-title>span{color:var(--muted);font-weight:400}
.tiktok-phone-example .tiktok-feed-title strong{border-bottom:2px solid var(--ink);padding-bottom:5px;font-size:13px}
.tiktok-phone-example .tiktok-feed-title .icon{width:16px;height:16px;margin-left:auto}
.tiktok-phone-example .doctor-player{aspect-ratio:1/1.18}
.tiktok-phone-example .bonom-bubble{top:8px;left:8px;right:8px;font-size:14px;line-height:1.4;padding:9px 11px}
.tiktok-phone-example .bonom-bubble::after{left:65px}
.tiktok-phone-example .meta-play{width:48px;height:48px;font-size:22px!important;top:59%}
.tiktok-phone-example .tiktok-example-caption{padding:12px}
.tiktok-phone-example figcaption{color:var(--blue)}
.tiktok-content-cta{background:var(--blue);border-color:var(--blue);color:#fff!important;margin-top:18px;white-space:normal;text-align:center}
.tiktok-content-cta:hover{background:var(--ink);border-color:var(--ink)}

/* Parcours de production dans un ordre unique, bureau et mobile */
.content-journey{list-style:none;padding:0;margin:0;max-width:1050px}
.content-journey>li{position:relative;padding-bottom:12px}
.content-journey>li:not(:last-child)::before{content:'';position:absolute;left:21px;top:47px;bottom:-2px;width:1px;background:#2b66e63d}
.journey-detail summary{list-style:none;display:grid;grid-template-columns:44px 34px 1fr 24px;align-items:center;gap:20px;padding:17px 0;cursor:pointer}
.journey-detail summary::-webkit-details-marker{display:none}
.journey-detail summary:focus-visible{outline:2px solid var(--blue);outline-offset:5px;border-radius:8px}
.content-step-number{width:44px;height:44px;display:grid;place-items:center;background:#fff;border:1px solid #2b66e66b;color:var(--blue);border-radius:50%;font-size:16px;font-weight:600}
.content-step-icon{color:var(--blue);display:flex}
.content-step-icon .icon{width:30px;height:30px}
.content-step-heading small{display:block;font-size:13px;line-height:1.5;color:var(--muted);margin-bottom:4px}
.content-step-heading strong{display:block;font-family:var(--heading);font-size:clamp(23px,2.2vw,30px);font-weight:550;line-height:1.25;letter-spacing:-.035em}
.content-step-toggle{color:var(--blue);font-size:28px;font-weight:400;line-height:1;transition:transform .18s}
.journey-detail[open] .content-step-toggle{transform:rotate(45deg)}
.journey-detail[open] .content-step-number{background:var(--blue);color:#fff}
.journey-detail[open] .content-step-heading strong,.journey-detail summary:hover strong{color:var(--blue)}
.content-step-body{padding:0 44px 23px 118px}
.content-step-body p{max-width:760px;font-size:18px;line-height:1.8;color:var(--muted);margin:0}
@media(max-width:680px){.journey-detail summary{grid-template-columns:36px 24px 1fr 20px;gap:12px}.content-step-number{width:36px;height:36px}.content-step-icon .icon{width:24px;height:24px}.content-journey>li:not(:last-child)::before{left:17px;top:48px}.content-step-body{padding:0 0 24px 48px}.content-step-body p{font-size:16px;line-height:1.75}.content-step-heading strong{font-size:22px}}
@media(prefers-reduced-motion:reduce){.content-step-toggle{transition:none}}

/* Sites web : aperçu sur ordinateur et petite scène interactive. */
.web-hero .eyebrow{color:var(--blue)}
.web-hero-layout{display:grid;grid-template-columns:1.2fr 1fr;gap:70px;align-items:center}
.web-hero h1{font-size:clamp(48px,5.7vw,80px)}
.web-hero-copy>p{color:var(--muted);font-size:17px;max-width:500px;margin:0 0 28px}
.web-hero-copy .lead{font-size:23px;color:var(--ink);line-height:1.5;margin:0 0 20px}
.web-showcase{padding:50px 0 64px;background:linear-gradient(115deg,#edf3ff 0%,#f7f9fe 55%,#fff 85%)}
.web-showcase-layout{display:grid;grid-template-columns:minmax(0,1.65fr) minmax(0,1fr);align-items:center;gap:36px}
.web-computer{margin:0;min-width:0}
.web-monitor{background:#232830;border:7px solid #232830;border-bottom:0;border-radius:19px 19px 13px 13px;overflow:hidden;box-shadow:0 24px 44px #17243f16}
.web-browser-bar{display:flex;align-items:center;justify-content:space-between;gap:8px;padding:9px 12px;background:#ebedf2;color:#636875;font-size:10px;line-height:1}
.web-browser-bar>span:first-child{letter-spacing:3px;font-size:8px}
.web-demo-viewport{height:auto;aspect-ratio:1.65;overflow:hidden;background:white}
.web-demo-page{background:white;transition:transform 2s ease-in-out}
.web-showcase.is-scrolling .web-demo-page{transform:translateY(-45px)}
.web-demo-nav{display:flex;align-items:center;justify-content:space-between;padding:18px 25px;gap:12px}
.web-demo-nav strong{font-size:11px;letter-spacing:.07em;line-height:1.2;position:relative;padding-left:27px}
.web-demo-nav b{position:absolute;left:0;top:-3px;font-family:var(--heading);font-size:28px;color:var(--blue);letter-spacing:-.1em}
.web-demo-nav small{display:block;font-weight:400;font-size:8px;letter-spacing:.25em;margin-top:3px}
.web-demo-nav>span{font-size:9px;color:var(--muted)}
.web-demo-hero{display:grid;grid-template-columns:1.1fr 1fr;align-items:center;gap:8px;padding:13px 25px 24px}
.web-demo-hero>div>small{font-size:7px;color:var(--blue);letter-spacing:.1em;line-height:1.5;display:block;max-width:195px}
.web-demo-hero h2{font-family:var(--heading);font-size:clamp(25px,3.1vw,43px);line-height:1.09;letter-spacing:-.045em;font-weight:650;margin:13px 0}
.web-demo-hero h2 em{color:var(--blue);font-style:normal}
.web-demo-hero p{font-size:10px;line-height:1.6;color:var(--muted);margin:0 0 17px}
.web-demo-hero img{width:100%;height:auto;aspect-ratio:1;object-fit:contain}
.web-demo-button{background:var(--blue);color:white;display:inline-block;font-size:9px;padding:10px 12px;border-radius:4px}
.web-demo-services{display:flex;justify-content:space-around;gap:8px;padding:13px;background:var(--blue);color:white;font-size:10px}
.web-demo-bottom{display:flex;justify-content:space-between;padding:22px 25px;font-size:15px;line-height:1.25;gap:12px}
.web-demo-bottom>span{font-size:11px;color:var(--blue)}
.web-monitor-chin{height:21px;display:grid;place-items:center}
.web-monitor-chin>span{width:5px;height:5px;background:#596170;border-radius:50%}
.web-monitor-foot{width:24%;height:42px;margin:auto;background:linear-gradient(#a9afba,#dae0e9);clip-path:polygon(17% 0,83% 0,88% 85%,100% 89%,100% 100%,0 100%,0 89%,12% 85%)}
.web-reaction{text-align:center;position:relative;align-self:center;min-width:0}
.web-reaction-intro{position:absolute;top:34px;left:0;right:0;font-family:'Caveat',cursive;font-size:31px;line-height:1.1;color:var(--blue);margin:0;transform:rotate(-4deg)}
.web-comic{position:relative;isolation:isolate;max-width:340px;margin:auto;padding-top:110px}
.web-bonom-frame{width:100%;aspect-ratio:1;overflow:hidden}
.web-bonom-sprite{width:100%;aspect-ratio:1;background-image:url('/assets/bonom-web-desktop-sprite.png');background-repeat:no-repeat;background-size:300% 100%;background-position:0 0;mix-blend-mode:multiply;--face-x:41.6%;transform-origin:var(--face-x) 26.7%;transition:transform .6s cubic-bezier(.22,.61,.36,1)}
.web-reaction.is-closeup .web-bonom-sprite{transform:translate(calc(50% - var(--face-x)),20%) scale(2.45)}
.web-bonom-sprite[data-frame="1"]{background-position:50% 0;--face-x:38.5%}
.web-bonom-sprite[data-frame="2"]{background-position:100% 0;--face-x:37.1%}
.web-speech{position:absolute;z-index:1;left:0;right:0;top:0;margin:0;background:white;border:2px solid var(--ink);border-radius:18px 19px 17px 5px;padding:13px 15px;color:var(--ink);font-size:16px;line-height:1.45;box-shadow:4px 5px 0 #2668ed15}
.web-speech::after{content:'';position:absolute;left:46%;bottom:-10px;width:16px;height:16px;background:white;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg)}
.web-speech[hidden]{display:none}
.web-reaction.is-playing .web-reaction-intro,.web-reaction.is-finished .web-reaction-intro{visibility:hidden}
.web-reaction-play{display:inline-flex;align-items:center;gap:12px;border:0;background:transparent;padding:9px;color:var(--blue);font-weight:600}
.web-reaction-play>span:first-child{border:1px solid #2668ed70;border-radius:50%;width:38px;height:38px;display:grid;place-items:center;font-size:13px}
.web-reaction-play:disabled{cursor:default;opacity:.65}
.web-expertise-layout{display:grid;grid-template-columns:1fr 1.2fr;gap:90px;align-items:start}
.web-expertise-heading h2,.web-landing-layout h2{font-family:var(--heading);font-size:clamp(35px,4vw,57px);letter-spacing:-.05em;line-height:1.15;font-weight:550;margin:0 0 25px}
.web-expertise-heading .eyebrow{color:var(--blue)}
.web-expertise-heading>p:last-child{color:var(--muted);max-width:380px;font-size:18px}
.web-pillars{display:grid;gap:43px}
.web-pillar{display:grid;grid-template-columns:45px 1fr;gap:22px}
.web-pillar-icon{color:var(--blue);padding-top:3px}
.web-pillar-icon .icon{width:36px;height:36px}
.web-pillar h3{font-family:var(--heading);font-size:25px;letter-spacing:-.035em;line-height:1.3;font-weight:600;margin:0 0 15px}
.web-pillar p{color:var(--muted);margin:0 0 12px}
.web-pillar div>span{color:var(--blue);font-size:14px;font-weight:500}
.web-landing-section{background:var(--blue);color:white}
.web-landing-layout{display:grid;grid-template-columns:1.05fr 1fr;gap:90px}
.web-landing-layout .eyebrow{color:white}
.web-landing-layout h2 em{font-style:normal;color:#cdddff}
.web-landing-layout p{margin:0 0 24px;color:#f4f7ff;font-size:17px}
.web-landing-layout .text-link{font-size:16px}
@media(min-width:961px){.web-expertise-heading{position:sticky;top:145px}}
@media(max-width:1100px){.web-hero-layout{gap:40px}.web-hero h1{font-size:57px}.web-showcase-layout{gap:20px}.web-demo-hero{padding-inline:18px}.web-demo-hero h2{font-size:31px}.web-speech{font-size:14px}.web-expertise-layout,.web-landing-layout{gap:45px}}
@media(max-width:850px){.web-hero-layout{grid-template-columns:1fr;gap:28px}.web-hero-copy>p{max-width:650px}.web-hero h1{font-size:clamp(45px,8vw,70px)}.web-showcase-layout{grid-template-columns:1fr;gap:35px}.web-computer{max-width:640px;width:100%;margin:auto}.web-demo-hero h2{font-size:clamp(27px,5.6vw,43px)}.web-reaction{max-width:360px;width:100%;margin:auto}.web-comic{max-width:340px}.web-speech{font-size:16px}.web-expertise-layout,.web-landing-layout{grid-template-columns:1fr}.web-expertise-heading>p:last-child{max-width:580px}}
@media(max-width:480px){.web-hero h1{font-size:43px}.web-hero-copy .lead{font-size:21px}.web-hero-copy>p{font-size:16px}.web-showcase{padding:30px 0 40px}.web-monitor{border-width:4px;border-radius:11px 11px 9px 9px}.web-browser-bar{font-size:8px;padding:7px 8px}.web-browser-bar>span:first-child{font-size:6px;letter-spacing:1px}.web-demo-nav{padding:11px 12px}.web-demo-nav strong{font-size:8px;padding-left:21px}.web-demo-nav b{font-size:23px}.web-demo-nav small{font-size:6px}.web-demo-nav>span{font-size:7px}.web-demo-hero{padding:5px 12px 13px;gap:0}.web-demo-hero>div>small{font-size:5px}.web-demo-hero h2{font-size:24px;margin:9px 0}.web-demo-hero p{font-size:7px;margin-bottom:10px}.web-demo-button{font-size:7px;padding:7px}.web-demo-viewport{aspect-ratio:1.35}.web-demo-services{padding:9px;font-size:8px}.web-monitor-chin{height:14px}.web-monitor-foot{height:29px}.web-pillar{grid-template-columns:28px 1fr;gap:14px}.web-pillar-icon .icon{width:27px;height:27px}.web-pillar h3{font-size:23px}.web-speech{font-size:15px;padding:11px 13px}.web-comic{max-width:320px}.web-reaction-intro{font-size:29px}}
@media(prefers-reduced-motion:reduce){.web-demo-page,.web-bonom-sprite{transition:none}.web-showcase.is-scrolling .web-demo-page,.web-reaction.is-closeup .web-bonom-sprite{transform:none}}

/* Accueil : bleu du logo et fond noir franc. */
.journey-section{background:#000}
.journey-section .section-head .eyebrow{color:var(--blue);font-size:clamp(19px,1.55vw,22px);font-weight:700;line-height:1.4;letter-spacing:.07em;max-width:none}
.journey-action{color:#edf1fb}
.journey-action .icon{color:var(--blue)}

/* Mobile expertise: a short introduction, visible destinations and a clear next step. */
.mobile-service-intro,.mobile-page-links,.mobile-service-next,.mobile-service-name{display:none}

/* Trois repères centrés, puis les cinq expertises sur leur propre ligne. */
.proof.proof-wide{grid-template-columns:repeat(3,minmax(0,1fr));gap:30px 24px;align-items:center}
.proof-wide>.proof-item{border:0;justify-content:center;min-width:0}
.proof .proof-label-mobile{display:none}
.proof-reviews{min-width:0;min-height:100px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;text-align:center}
.proof-reviews>[data-elfsight-app-lazy]{width:100%;max-width:360px;min-width:0}
.proof-reviews-link{font-size:13px;line-height:1.5;color:var(--blue);text-decoration:underline;text-underline-offset:4px;text-decoration-color:#236be760;padding:8px 0;min-height:36px}
.proof.proof-wide>.platforms{grid-column:1/-1;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));align-items:center;gap:14px 24px;width:100%;max-width:1120px;margin:0 auto}
.proof.proof-wide>.platforms>a{display:flex;align-items:center;justify-content:center;gap:10px;width:auto;max-width:100%;min-width:0;min-height:48px}
.proof.proof-wide>.platforms>a>span:last-child{font-size:14px;line-height:1.4;white-space:normal;text-align:left}
.proof.proof-wide>.platforms>a>.platform-logo{flex:none}
.proof.proof-wide>.platforms .platform-camera{width:27px;height:27px;flex:none;color:var(--blue);stroke-width:1.8}
@media(max-width:960px){
  .proof.proof-wide{grid-template-columns:minmax(0,1fr) minmax(240px,1.15fr) minmax(0,1fr);gap:26px 16px}
  .proof-wide>.proof-item{flex-direction:column;gap:8px;text-align:center}
  .proof-wide>.proof-item>strong{font-size:38px}
  .proof-wide>.proof-item>span{font-size:14px;line-height:1.5}
  .proof.proof-wide>.platforms{gap:12px}
  .proof.proof-wide>.platforms>a{flex-direction:column;gap:9px}
  .proof.proof-wide>.platforms>a>span:last-child{text-align:center}
}
@media(max-width:680px){
  .proof.proof-wide{grid-template-columns:minmax(0,1fr) 104px minmax(0,1fr);column-gap:6px;row-gap:24px;padding:26px 16px 22px;align-items:center}
  .proof-wide>.proof-item{flex-direction:column;align-items:center;justify-content:center;gap:5px;text-align:center}
  .proof-wide>.proof-item>strong{font-size:clamp(28px,7.5vw,36px);line-height:1.1;letter-spacing:-.045em}
  .proof-wide>.proof-item>span{font-size:13px;line-height:1.4}
  .proof .proof-label-desktop{display:none}
  .proof .proof-label-mobile{display:inline}
  .proof-reviews{width:104px;max-width:100%;min-height:0;gap:2px;margin:0;justify-self:center}
  .proof-reviews>[data-elfsight-app-lazy]{width:100%;max-width:104px}
  .proof-reviews-link{font-size:12px;line-height:1.4;min-height:32px;padding:6px 0;text-underline-offset:3px}
  .proof.proof-wide>.platforms{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:6px;align-items:start;width:100%;max-width:520px;padding-top:4px}
  .proof.proof-wide>.platforms>a{display:flex;flex-direction:column;align-items:center;justify-content:flex-start;gap:8px;width:100%;min-width:0;min-height:84px;margin:0}
  .proof.proof-wide>.platforms>a>.platform-logo,.proof.proof-wide>.platforms .platform-camera{width:27px;height:30px;object-fit:contain;flex:none}
  .proof.proof-wide>.platforms>a>.platform-logo[src$="meta-logo.svg"]{width:32px}
  .proof.proof-wide>.platforms>a>span:last-child{font-size:13px;line-height:1.35;text-align:center;white-space:normal;width:100%}
}
@media(max-width:960px){
  .mobile-nav.open{overscroll-behavior:contain;padding-bottom:max(22px,env(safe-area-inset-bottom))}
  .mobile-nav .expertise-panel li>a{min-height:48px}
  .mobile-nav>a:last-child{background:var(--blue);color:#fff;padding:14px 18px;text-align:center;border-radius:5px;font-weight:600;margin-top:8px;min-height:48px}
  .mobile-nav a[aria-current="page"]{background:#edf3ff;color:var(--blue);font-weight:600}
  .menu-toggle{min-height:44px;min-width:60px}
}
@media(max-width:680px){
  .expertise-page,.expertise-index{--mobile-section-space:48px}
  .expertise-page .header,.expertise-index .header{height:76px}
  .expertise-page .mobile-nav.open,.expertise-index .mobile-nav.open{top:76px;max-height:calc(100dvh - 76px);padding-top:12px}
  .expertise-page .wrap,.expertise-index .wrap{padding-inline:22px}
  .expertise-page .page-hero,.expertise-index .page-hero{padding-top:30px;padding-bottom:32px}
  .expertise-page .page-hero h1,.expertise-index .page-hero h1{font-size:clamp(34px,8.7vw,46px);line-height:1.13;letter-spacing:-.05em}
  .expertise-page .page-hero h1 br,.expertise-index .page-hero h1 br{display:none}
  .expertise-page .page-hero .eyebrow,.expertise-index .page-hero .eyebrow{font-size:14px;line-height:1.5;letter-spacing:.035em;margin-bottom:16px}
  .expertise-page .service-heading-brand{gap:12px;align-items:center;margin-bottom:20px}
  .expertise-page .service-heading-brand .eyebrow{margin:0}
  .expertise-page .service-heading-brand>.platform-logo{width:32px;height:32px}
  .expertise-page .page-hero .desktop-service-intro,.expertise-page .desktop-service-name{display:none}
  .expertise-page .mobile-service-name{display:inline}
  .expertise-page .page-hero .mobile-service-intro{display:block}
  .expertise-page .page-hero .lead,.expertise-index .page-hero .lead{font-size:17px;line-height:1.65;margin:20px 0 24px}
  .expertise-page .button,.expertise-index .button{white-space:normal;min-height:50px;font-size:16px;line-height:1.4;justify-content:center;text-align:center;padding:14px 18px}
  .expertise-page .page-hero .button,.expertise-index .page-hero .button{width:100%;background:var(--blue);border-color:var(--blue);color:#fff}
  .expertise-page .page-hero .button-row{display:block}
  .expertise-page .page-hero .button-row>.text-link{display:none}
  .expertise-page .mobile-page-links{display:block;margin-top:26px;padding-top:18px;border-top:1px solid var(--line)}
  .mobile-page-links>p{font-size:14px;font-weight:600;margin:0 0 8px;color:var(--ink)}
  .mobile-page-links>div{display:flex;flex-direction:column}
  .mobile-page-links a{display:flex;align-items:center;min-height:44px;padding:9px 0;color:var(--blue);font-size:15px;font-weight:500;line-height:1.4;text-decoration:underline;text-decoration-color:#236be755;text-underline-offset:4px}
  .expertise-page .section,.expertise-index .section{padding-block:var(--mobile-section-space)}
  .expertise-page main>[id],.expertise-page main section[id]{scroll-margin-top:0}
  .expertise-page .section-head{margin-bottom:28px}
  .expertise-page .section-head .eyebrow,.expertise-page .ads-explainer-visual>.eyebrow{font-size:14px;line-height:1.5;letter-spacing:.035em;margin-bottom:14px}
  .expertise-page .section-head h2,.expertise-page .split-section h2,.expertise-page .content-invitation h2,.expertise-page .web-expertise-heading h2,.expertise-page .web-landing-layout h2{font-size:clamp(29px,7.5vw,36px);line-height:1.18;letter-spacing:-.04em}
  .expertise-page .split-section{gap:24px}
  .expertise-page .ads-explainer h2{margin-bottom:0}
  .expertise-page .ads-explainer-copy>p,.expertise-page .split-section>div>p{font-size:17px;line-height:1.7;margin-bottom:20px}
  .expertise-page .ads-explainer-copy>.meta-ad-example{margin:26px auto 30px;width:100%;max-width:280px}
  .expertise-page .ads-explainer-copy>.ads-search-example{margin:26px 0 30px}
  .expertise-page .meta-ad-example:not(.tiktok-phone-example) .bonom-player{aspect-ratio:1/1.15}
  .expertise-page .meta-ad-example:not(.tiktok-phone-example) .bonom-bubble{font-size:14px;line-height:1.4;padding:9px 10px}
  .expertise-page .detail-list{margin-top:18px}
  .expertise-page .detail-list li{font-size:16px;line-height:1.55;padding-block:12px}
  .expertise-page .ads-steps,.expertise-page .process-grid{gap:28px}
  .expertise-page .ads-step{display:grid;grid-template-columns:30px minmax(0,1fr);column-gap:14px;row-gap:12px}
  .expertise-page .ads-step-icon{grid-column:1;grid-row:1;margin:2px 0 0}
  .expertise-page .ads-step-icon .icon{width:28px;height:28px}
  .expertise-page .ads-step h3{grid-column:2;margin:0;font-size:23px;line-height:1.3}
  .expertise-page .ads-step p{grid-column:1/-1;font-size:16px;line-height:1.7}
  .expertise-page .ads-step+.ads-step{padding-top:28px;border-top:1px solid var(--line)}
  .expertise-page .ads-account-note{margin-top:28px;font-size:16px}
  .expertise-page .process-step p{font-size:16px;line-height:1.7}
  .expertise-page .mobile-service-next{display:block;margin-top:34px;margin-bottom:10px}
  .mobile-service-next .button{width:100%;background:var(--blue);color:white;border-color:var(--blue)}
  .expertise-page .faq summary{font-size:18px;line-height:1.45;min-height:52px;padding-block:19px}
  .expertise-page .faq details p{font-size:16px;line-height:1.75;padding-right:0}
  .expertise-page .cta-inner h2{font-size:33px;line-height:1.2}
  .expertise-page .cta-inner .button{width:100%}
  .expertise-page .web-hero-layout{gap:0}
  .expertise-page .web-hero-copy>p:not(.lead){display:none}
  .expertise-page .web-hero-copy .lead{margin-top:20px}
  .expertise-page .web-showcase-layout{gap:16px}
  .expertise-page .web-expertise-layout,.expertise-page .web-landing-layout{gap:24px}
  .expertise-page .web-pillar{grid-template-columns:28px minmax(0,1fr);gap:14px}
  .expertise-page .web-pillar p{font-size:16px;line-height:1.7}
  .expertise-page .web-pillar h3{font-size:23px;line-height:1.3}
  .expertise-page .web-pillars{gap:28px}
  .expertise-page .content-invitation .content-invitation-lead{font-size:20px;line-height:1.5;margin-bottom:20px}
  .expertise-page .content-invitation-layout{gap:28px}
  .expertise-page .content-invitation p{font-size:17px;line-height:1.7}
  .expertise-page .content-angles>.handwritten{font-size:34px;line-height:1.1;margin-bottom:26px}
  .expertise-page .journey-detail summary{grid-template-columns:30px minmax(0,1fr) 22px;gap:12px;position:relative}
  .expertise-page .content-step-number{width:30px;height:30px;font-size:14px;grid-row:1;grid-column:1}
  .expertise-page .content-step-heading{grid-row:1;grid-column:2;padding-right:22px}
  .expertise-page .content-step-heading strong{font-size:21px}
  .expertise-page .content-step-heading small{font-size:14px}
  .expertise-page .content-step-icon{position:absolute;right:30px;top:17px}
  .expertise-page .content-step-icon .icon{width:19px;height:19px}
  .expertise-page .content-step-toggle{grid-column:3;grid-row:1}
  .expertise-page .content-step-body{padding-left:42px}
  .expertise-page .content-journey>li:not(:last-child)::before{left:14px}
  .expertise-page .price-card{padding:24px}
  .expertise-page .price-card h3{font-size:29px;margin-top:14px}
  .expertise-page .price-card .price{font-size:46px}
  .expertise-page .price-card p{margin:18px 0}
  .expertise-page .price-card li{line-height:1.65;margin-bottom:8px;font-size:15px}
  .expertise-index .service-grid{display:block;border:0}
  .expertise-index .service-card{display:grid;grid-template-columns:48px minmax(0,1fr);gap:7px 18px;padding:24px 0;min-height:0;border:0;border-bottom:1px solid var(--line)}
  .expertise-index .service-top{grid-column:1;grid-row:1/3;align-self:start;margin:3px 0 0;justify-content:center}
  .expertise-index .service-top>.platform-logo{width:38px;height:38px}
  .expertise-index .service-top .logo-pair{flex-direction:column;gap:7px}
  .expertise-index .service-top .logo-pair .platform-logo{width:25px;height:25px}
  .expertise-index .service-top .icon{width:36px;height:36px}
  .expertise-index .service-card h3{grid-column:2;font-size:23px;margin:0;color:var(--blue)}
  .expertise-index .service-card p{grid-column:2;font-size:16px;line-height:1.6;margin:0}
}

/* Google Ads : parcours illustratif dans un téléphone, de la recherche à l’appel. */
.google-hero{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(300px,.8fr);align-items:center;gap:48px;padding-block:56px}
.google-hero-copy{min-width:0}
.google-hero h1{font-size:clamp(48px,5.3vw,78px);line-height:1.04;max-width:760px}
.google-hero .lead{max-width:650px;font-size:19px;line-height:1.7}
.gads-demo{margin:0;min-width:0;width:100%;max-width:380px;justify-self:center;text-align:center}
.gads-phone{width:min(100%,318px);margin:0 auto;padding:7px;background:#121722;border:1px solid #343b4a;border-radius:38px;box-shadow:0 22px 55px #193d791c,0 2px 6px #0002}
.gads-screen{position:relative;height:514px;background:#fff;border-radius:30px;overflow:hidden;text-align:left;color:#172130}
.gads-status{height:31px;padding:7px 17px 0;display:flex;align-items:flex-start;justify-content:space-between;font-size:11px;font-weight:600;position:relative}
.gads-speaker{width:65px;height:17px;background:#121722;border-radius:0 0 12px 12px;position:absolute;top:0;left:50%;transform:translateX(-50%)}
.gads-browser{height:31px;background:#f0f2f5;display:flex;align-items:center;justify-content:space-between;padding:0 16px;color:#6a7280;font-size:11px;border-bottom:1px solid #e5e8ee}
.gads-address{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.gads-viewport{height:440px;position:relative;overflow:hidden}
.gads-demo [hidden]{display:none!important}
.gads-pane{position:absolute;inset:0;background:white}
.gads-google{display:flex;gap:9px;justify-content:center;align-items:center;margin:48px 0 28px;font-size:34px;font-weight:500;letter-spacing:-1.4px}
.gads-google .platform-logo{width:37px;height:37px}
.gads-searchbox{min-height:60px;margin:0 12px;border:1px solid #d9dfe8;border-radius:17px;padding:11px 12px;display:flex;align-items:center;gap:7px;box-shadow:0 3px 8px #102b4b08;font-size:14px;line-height:1.4}
.gads-searchbox>.icon{width:16px;height:16px;flex:none;color:#667084}
.gads-typed{min-width:0}
.gads-caret{width:1px;height:18px;background:var(--blue);flex:none}
.gads-search-hint{font-size:13px;line-height:1.5;text-align:center;color:#7b828e;margin:18px 0}
.gads-keyboard{position:absolute;bottom:0;left:0;right:0;padding:9px 4px 12px;background:#e9edf2;display:grid;gap:6px}
.gads-keyboard>div{display:flex;justify-content:center;gap:4px}
.gads-keyboard span{font-size:12px;padding:7px 0;background:#fff;border-radius:5px;box-shadow:0 1px 1px #18202f38;flex:0 1 26px;text-align:center}
.gads-keyboard .gads-space{flex-basis:135px;color:#687182}
.gads-keyboard .gads-enter{flex-basis:74px;background:#d4e3ff;color:#174a9a;font-size:10px}
.gads-result-query{display:flex;align-items:center;gap:8px;border-bottom:1px solid #e6e9ed;padding:13px 12px;font-size:12px;line-height:1.3}
.gads-result-query .platform-logo{width:23px;height:23px;flex:none}
.gads-result-query>.icon{width:16px;height:16px;flex:none;color:#667084}
.gads-tabs{display:flex;gap:21px;font-size:11px;color:#6b7280;border-bottom:1px solid #e6e9ed;padding:10px 14px 8px}
.gads-tabs strong{font-weight:500;color:var(--blue);position:relative}
.gads-tabs strong:after{content:'';position:absolute;bottom:-8px;height:2px;background:var(--blue);left:0;right:0}
.gads-result-list{padding:0 14px}
.gads-result{padding:15px 0 14px;border-bottom:1px solid #e8ebef;transition:background .2s,opacity .35s,transform .35s}
.gads-sponsored{display:block;font-size:10px;font-weight:600;margin-bottom:8px}
.gads-result-brand{display:flex;align-items:center;gap:8px;margin-bottom:9px}
.gads-result-brand>b,.gads-site-brand>b{display:grid;place-items:center;width:27px;height:27px;border-radius:7px;background:#236be7;color:#fff;font-size:18px;flex:none;font-weight:650}
.gads-result-brand strong{display:block;font-size:11px;font-weight:600;letter-spacing:0}
.gads-result small{display:block;font-size:10px;color:#616c7d;line-height:1.5}
.gads-result-title{display:block;color:#1752aa;font-size:17px;font-weight:550;line-height:1.25;letter-spacing:-.025em}
.gads-result p{font-size:12px;line-height:1.45;margin:7px 0 5px;color:#536072}
.gads-result-detail{font-size:10px;color:#39699e}
.gads-result-secondary{padding-block:12px}
.gads-result-secondary .gads-result-title{font-size:15px;margin-top:3px}
.gads-result-secondary p{font-size:11px;margin-bottom:0}
.gads-ad-target.is-tapped{background:#eaf2ff;outline:8px solid #eaf2ff;border-radius:5px}
.gads-site-scroll{will-change:transform}
.gads-site-brand{display:flex;align-items:center;gap:8px;padding:13px 15px;border-bottom:1px solid #e3e9f2}
.gads-site-brand>span{font-size:8px;letter-spacing:.08em;line-height:1.4}
.gads-site-brand strong{font-size:10px;letter-spacing:0}
.gads-site-brand .gads-site-menu{margin-left:auto;font-size:17px;color:#607087}
.gads-site-hero{padding:24px 18px 0;background:#f2f6fd;text-align:center}
.gads-site-hero>small,.gads-site-offer>small{display:block;font-size:9px;letter-spacing:.07em;line-height:1.4;color:#236be7;font-weight:600}
.gads-site-hero>strong{display:block;font-family:var(--heading);font-size:37px;line-height:1.03;letter-spacing:-.055em;font-weight:600;margin:12px 0}
.gads-site-hero>p{font-size:13px;line-height:1.5;margin:0 0 13px;color:#556478}
.gads-site-hero>img{width:100%;height:156px;object-fit:cover;object-position:50% 54%;mix-blend-mode:multiply;display:block}
.gads-site-offer{padding:28px 17px 27px;background:#fff}
.gads-site-offer>strong{display:block;font-size:27px;line-height:1.15;font-family:var(--heading);letter-spacing:-.04em;margin:10px 0 13px}
.gads-site-offer>p{font-size:13px;line-height:1.6;color:#5d697c;margin:0 0 18px}
.gads-call-target{display:flex;align-items:center;justify-content:center;gap:7px;min-height:47px;padding:10px;background:#236be7;color:white;border-radius:7px;text-align:center;font-size:12px;font-weight:600;line-height:1.4;transition:background .2s}
.gads-call-target>span{font-size:19px;flex:none}
.gads-call-target.is-tapped{background:#133f8a}
.gads-site-offer>.gads-site-joke{margin-top:12px;font-size:10px;color:#6d7a8f;letter-spacing:0;font-weight:400;text-align:center}
.gads-call{background:#ecf3ff;display:flex;flex-direction:column;align-items:center;text-align:center;padding:30px 18px}
.gads-call-avatar{display:grid;place-items:center;width:78px;height:78px;background:#236be7;color:#fff;border-radius:50%;font-family:var(--heading);font-size:47px;font-weight:650;margin:3px 0 20px}
.gads-call>small{font-size:10px;letter-spacing:.12em;color:#5e7499}
.gads-call>strong{font-size:19px;letter-spacing:-.045em;margin-top:4px;font-weight:600}
.gads-call>p{font-size:14px;color:#617493;margin:12px 0 22px}
.gads-call-symbol{font-size:34px;line-height:1;display:grid;place-items:center;width:66px;height:66px;background:#236be7;color:white;border-radius:50%}
.gads-call-note{font-size:14px;line-height:1.55;margin-top:25px;color:#315580}
.gads-call>.gads-call-simulated{margin-top:auto;letter-spacing:0;font-size:10px;padding-top:18px}
.gads-loading{position:absolute;inset:0;background:#ffffffeb;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;z-index:3}
.gads-loading>span{width:27px;height:27px;border:3px solid #e1eaff;border-top-color:#236be7;border-radius:50%}
.gads-loading>p{font-size:12px;color:#778397;margin:0}
.gads-tap{position:absolute;width:35px;height:35px;transform:translate(-50%,-50%);border:2px solid #236be7;border-radius:50%;background:#236be729;box-shadow:0 0 0 7px #236be716;pointer-events:none;z-index:4}
.gads-home-indicator{position:absolute;width:82px;height:4px;background:#171d29;bottom:5px;left:50%;transform:translateX(-50%);border-radius:4px}
.gads-demo figcaption{margin:19px 0 0}
.gads-stages{display:flex;justify-content:center;gap:17px;color:#536174;font-size:12px}
.gads-stages>span{transition:color .2s}
.gads-stages>.is-current{color:var(--blue);font-weight:650}
.gads-caption{font-size:14px;line-height:1.45;margin:9px 0 2px;color:#536174;min-height:41px}
.gads-control{border:0;background:transparent;color:var(--blue);padding:9px 10px;min-height:40px;font:inherit;font-size:13px;text-decoration:underline;text-underline-offset:4px;cursor:pointer}
.gads-control:focus-visible{outline:2px solid var(--blue);outline-offset:2px;border-radius:4px}
.gads-demo.is-playing .gads-caret{animation:gads-blink .75s step-end infinite}
.gads-demo.is-playing .gads-loading>span{animation:gads-spin .7s linear infinite}
.gads-demo.is-playing .gads-tap{animation:gads-tap .5s ease-out infinite}
@keyframes gads-blink{50%{opacity:0}}
@keyframes gads-spin{to{transform:rotate(360deg)}}
@keyframes gads-tap{from{box-shadow:0 0 0 0 #236be733}to{box-shadow:0 0 0 12px #236be700}}
@media(max-width:960px) and (min-width:681px){.google-hero{grid-template-columns:minmax(0,1fr) 290px;gap:28px}.google-hero h1{font-size:48px}.google-hero .lead{font-size:17px}}
@media(max-width:680px){
 .google-hero{grid-template-columns:minmax(0,1fr);gap:0}
 .google-hero-copy{order:0}
 .google-hero>.mobile-page-links{order:1;width:100%;margin-bottom:28px}
 .google-hero>.gads-demo{order:2;max-width:340px;justify-self:center;margin-top:0}
 .gads-phone{max-width:290px;border-radius:34px;padding:6px}
 .gads-screen{border-radius:27px;height:493px}
 .gads-viewport{height:419px}
 .gads-google{margin-top:35px}
 .gads-demo figcaption{margin-top:16px}
 .gads-site-hero>strong{font-size:34px}
 .gads-call{padding-top:22px}
 .gads-call-avatar{margin-bottom:14px}
 .gads-call-note{margin-top:18px}
}
@media(prefers-reduced-motion:reduce){.gads-demo *{animation:none!important;transition:none!important}.gads-site-scroll{will-change:auto}}

/* Meta et TikTok : message et animation réunis dans l’introduction. */
.social-hero{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(280px,.75fr);gap:clamp(36px,6vw,90px);align-items:center;padding-block:56px}
.social-hero-copy{min-width:0}
.social-hero h1{font-size:clamp(44px,5vw,72px);line-height:1.07;max-width:720px}
.social-hero .lead{max-width:43ch;font-size:19px;line-height:1.75;margin-block:28px}
.social-hero>.meta-ad-example{width:100%;max-width:310px;margin:0;justify-self:center}
.social-hero>.tiktok-phone-example{max-width:280px}
.social-hero>.meta-ad-example figcaption{text-align:center;font-size:12px;line-height:1.5;margin-top:14px}
.tiktok-content-story{background:#f5f8ff}
.tiktok-content-story-layout{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(40px,7vw,100px);align-items:start}
.tiktok-content-story h2{font-family:var(--heading);font-size:clamp(32px,3.7vw,49px);line-height:1.15;letter-spacing:-.04em;font-weight:550;color:var(--blue);max-width:15ch;margin:0}
.tiktok-content-story p{font-size:19px;line-height:1.8;color:var(--blue);margin:0 0 24px;max-width:54ch}
.tiktok-content-story .tiktok-content-cta{margin-top:6px}
@media(max-width:960px) and (min-width:681px){
 .social-hero{grid-template-columns:minmax(0,1fr) 280px;gap:30px}
 .social-hero h1{font-size:46px}
 .social-hero .lead{font-size:17px}
 .tiktok-content-story-layout{gap:32px}
 .tiktok-content-story p{font-size:17px}
}
@media(max-width:680px){
 .social-hero{grid-template-columns:minmax(0,1fr);gap:0}
 .social-hero-copy{order:0}
 .social-hero>.mobile-page-links{order:1;width:100%;margin-bottom:28px}
 .social-hero>.meta-ad-example{order:2;max-width:280px;justify-self:center;margin:0}
 .social-hero>.tiktok-phone-example{max-width:270px}
 .tiktok-content-story-layout{grid-template-columns:minmax(0,1fr);gap:24px}
 .tiktok-content-story h2{font-size:clamp(29px,7.5vw,36px);line-height:1.2;max-width:20ch}
 .tiktok-content-story p{font-size:17px;line-height:1.75;margin-bottom:20px}
 .tiktok-content-story .button{width:100%}
}

/* Téléphone Meta : même gabarit que le parcours Google Ads. */
.social-hero>#meta-exemple{max-width:318px}
.social-hero #meta-exemple .meta-phone{height:530px;display:flex;flex-direction:column}
.social-hero #meta-exemple .meta-phone>*{flex-shrink:0}
.social-hero #meta-exemple .bonom-player{flex:1;min-height:0;aspect-ratio:auto}
.social-hero #meta-exemple .meta-ad-brand{padding-top:10px}
.social-hero #meta-exemple .meta-ad-copy{margin-block:12px}
.social-hero #meta-exemple .meta-ad-action{padding-top:10px;gap:8px}
.social-hero #meta-exemple .bonom-bubble{font-size:14px;line-height:1.4;padding:9px 11px}
@media(max-width:680px){
 .social-hero>#meta-exemple{max-width:290px;margin-top:32px}
 .social-hero #meta-exemple .meta-phone{height:530px}
 .social-hero #meta-exemple .bonom-player video{padding-top:40px;object-fit:contain;object-position:center bottom}
}

/* Contours des chapitres : uniquement dans les marges, coins alternés. */
#contenu{container-type:inline-size}
.section-frame{
  position:relative;
  --frame-inset:12px;
  --frame-top:14px;
  --frame-bottom:14px;
  --frame-corner:42px;
  --frame-line:#236be742;
  --frame-radius:5px var(--frame-corner) 5px 5px;
}
.section-frame.frame-top-left{--frame-radius:var(--frame-corner) 5px 5px 5px}
.section-frame::after{
  content:'';
  position:absolute;
  pointer-events:none;
  z-index:3;
  top:var(--frame-top);
  bottom:var(--frame-bottom);
  left:50%;
  width:calc(100cqw - var(--frame-inset) * 2);
  max-width:none;
  transform:translateX(-50%);
  border:1px solid var(--frame-line);
  border-radius:var(--frame-radius);
}
.section-frame.dark-section{--frame-line:#729ff37a}
.section-frame.web-landing-section{--frame-line:#ffffff7a}
/* Ces blocs commencent au niveau du contenu : la ligne reste au-dessus. */
.section-frame.consultation-layout{--frame-top:0}
.expertise-index main>.section-frame.wrap:not(.page-hero){--frame-top:-18px}
#questions .section-head h2,#questions .section-head .eyebrow{color:var(--blue)}
#questions .section-head .eyebrow{font-size:14px;letter-spacing:.1em}
@media(max-width:680px){
  .section-frame{--frame-inset:8px;--frame-top:8px;--frame-bottom:8px;--frame-corner:32px}
}

/* Accueil : légère magnification des expertises, sans déplacement des voisins. */
#preuves .platforms>a{transform-origin:center;transition:transform .22s cubic-bezier(.2,.7,.3,1)}
@media(hover:hover) and (pointer:fine){
 #preuves .platforms>a:hover{transform:scale(1.08)}
}
#preuves .platforms>a:focus-visible{transform:scale(1.08);outline:2px solid var(--blue);outline-offset:6px;border-radius:3px}
@media(prefers-reduced-motion:reduce){
 #preuves .platforms>a{transition:none}
 #preuves .platforms>a:hover,#preuves .platforms>a:focus-visible{transform:none}
}

/* Accueil : portrait détouré, cercle pâle arrêté au bas du buste. */
.expertise-training{display:flex;align-items:center;gap:20px;max-width:700px;margin:18px auto 0;padding:24px 0;border-top:1px solid var(--line)}
.expertise-training-icon{display:flex;align-items:center;justify-content:center;flex:0 0 54px;height:54px;color:var(--blue);background:#f2f7ff;border-radius:50%}
.expertise-training-icon .icon{width:28px;height:28px}
.expertise-training strong{display:block;font-family:var(--heading);font-size:20px;font-weight:600;letter-spacing:-.025em;line-height:1.4}
.expertise-training strong+span{display:block;font-size:16px;color:var(--muted);margin-top:5px}
.expertise-training:hover strong{color:var(--blue)}
.expertise-training{align-items:flex-start;max-width:820px;padding-block:30px;gap:24px}
.expertise-training-icon{margin-top:3px}
.expertise-training-copy{display:block;min-width:0}
.expertise-training .expertise-training-label{display:block;color:var(--blue);font-size:14px;font-weight:650;line-height:1.5;margin-bottom:10px}
.expertise-training .expertise-training-copy>strong{font-size:clamp(23px,2.3vw,30px);font-weight:650;line-height:1.3;letter-spacing:-.035em}
.expertise-training .expertise-training-description{display:block;margin-top:14px;font-size:16px;line-height:1.7;color:var(--muted);max-width:650px;text-wrap:pretty}
.expertise-training .expertise-training-discover{display:block;margin-top:18px;font-size:15px;font-weight:600;color:var(--blue);line-height:1.6;text-wrap:pretty}
.expertise-training:hover .expertise-training-discover{text-decoration:underline;text-underline-offset:4px}
.expertise-logo .training-menu-logo{display:block;width:44px;height:auto;max-height:44px;object-fit:contain}
@media(max-width:680px){.expertise-training{gap:15px;margin-top:22px}.expertise-training strong{font-size:18px}.expertise-training strong+span{font-size:14px}}
@media(max-width:680px){
 .journey-section .section-head .journey-intro{font-size:18px;margin-top:18px;max-width:32ch}
 .expertise-training{display:grid;grid-template-columns:42px minmax(0,1fr);gap:14px;padding-block:25px}
 .expertise-training-icon{width:42px;height:42px;min-width:0;margin-top:0}
 .expertise-training-icon .icon{width:23px;height:23px}
 .expertise-training .expertise-training-label{font-size:14px;margin-bottom:10px}
 .expertise-training .expertise-training-copy>strong{font-size:24px}
 .expertise-training .expertise-training-description{font-size:16px;line-height:1.65;margin-left:-56px;margin-top:22px}
 .expertise-training .expertise-training-discover{margin-left:-56px;font-size:15px}
}
.home-intro{overflow:hidden;overflow:clip}
.portrait-free{position:relative;isolation:isolate;overflow:hidden;margin:0;line-height:0;aspect-ratio:1211/1299}
.portrait-free:before{content:'';position:absolute;z-index:0;top:12%;left:4%;width:92%;aspect-ratio:1;border-radius:50%;background:#f2f7ff;pointer-events:none}
.portrait-free>img{position:relative;z-index:1;display:block;width:100%;height:auto}
#preuves{background:#f2f7ff;border-top-color:#dfebfd;border-bottom-color:#dfebfd}
.header-cta{color:var(--blue)}
.header-cta:hover{color:var(--blue);background:#f2f7ff}

/* Appel direct dans l’en-tête mobile. */
.mobile-call{display:none}
@media(max-width:960px){
  .header-inner{gap:12px}
  .header-cta{display:none}
  .menu-toggle{margin-left:auto;min-height:44px}
  .mobile-call{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;flex:0 0 44px;border-radius:50%;background:var(--blue);color:#fff}
  .mobile-call .icon{width:21px;height:21px;stroke-width:1.9}
  .mobile-call:hover,.mobile-call:active{background:#1753cc}
}
@media(max-width:680px){
  .header-inner{gap:8px;--mobile-logo-width:clamp(130px,calc(100vw - 190px),195px)}
  .header-inner .logo{width:var(--mobile-logo-width);height:calc(var(--mobile-logo-width)*.277)}
  .header-inner .logo img{width:var(--mobile-logo-width);height:calc(var(--mobile-logo-width)*.6);top:calc(var(--mobile-logo-width)*-.169)}
}

/* Navigation plus lisible et appel à l’action arrondi. */
.desktop-nav{font-size:21px}
.desktop-nav .expertise-panel li>a{font-size:16.8px}
.desktop-nav .expertise-indicator{font-size:22.8px}
.desktop-nav .expertise-group-toggle{font-size:16.8px}
.desktop-nav .expertise-group-indicator{font-size:22.8px}
/* Bouton Conversation : la teinte de référence reste #236be7. */
.header-cta{padding:11px 22px 11px 11px;min-height:56px;gap:12px;border:1px solid color-mix(in srgb,var(--blue) 16%,white);border-radius:999px;background:color-mix(in srgb,var(--blue) 9%,white);color:var(--blue);font-weight:500;box-shadow:none;transition:background .2s,border-color .2s}
.header-cta:after{content:none}
.header-cta-icon{display:flex;align-items:center;justify-content:center;width:32px;height:32px;flex:0 0 32px;border-radius:50%;background:var(--blue);color:white;transition:transform .2s}
.header-cta-icon .icon{width:18px;height:18px;stroke-width:1.8}
.header-cta:hover{background:color-mix(in srgb,var(--blue) 15%,white);border-color:color-mix(in srgb,var(--blue) 25%,white);color:var(--blue);box-shadow:none;transform:none}
.header-cta:hover .header-cta-icon{transform:rotate(-8deg)}
.header-cta:focus-visible{outline:2px solid var(--blue);outline-offset:4px}
@media(min-width:961px) and (max-width:1120px){.desktop-nav{font-size:18px}.header-cta{padding-right:17px;gap:9px}}

/* Trois étapes : animations contenues dans les visuels existants. */
.journey-phone-track{display:flex;flex-direction:column;gap:16px}
.journey-motion-ready .phone-copy{height:214px;margin-top:-40px;gap:14px}
.journey-motion-ready .phone-search{flex:none;margin-bottom:0}
.journey-motion-ready .journey-phone-viewport{width:100%;min-height:0;flex:1;overflow:hidden}
.journey-motion-ready .journey-phone-track{gap:28px;padding-block:4px 10px}
.journey-motion-ready .journey-phone-track>span{min-height:44px;flex:none}
.journey-found.is-animating .journey-phone-track{animation:journey-screen-scroll 4.4s cubic-bezier(.4,0,.2,1) both}
.journey-motion{position:relative;display:block;width:114px;height:114px;flex:none;color:var(--blue)}
.journey-state{position:absolute;inset:0;display:block;opacity:0;transition:opacity .2s}
.journey-motion .journey-symbol{width:100%;height:100%;transform:none;transition:none}
.journey-megaphone,.journey-pointer{opacity:1}
.journey-megaphone{transform:rotate(-9deg)}
.journey-sound{position:absolute;left:100%;top:6%;width:31px;height:54px;opacity:0}
.journey-sound i{position:absolute;top:50%;transform:translateY(-50%);border-right:2px solid currentColor;border-radius:0 100% 100% 0;opacity:0}
.journey-sound i:nth-child(1){left:0;width:6px;height:17px}
.journey-sound i:nth-child(2){left:7px;width:10px;height:31px}
.journey-sound i:nth-child(3){left:15px;width:14px;height:45px}
.journey-noticed.is-animating .journey-megaphone{animation:journey-megaphone-out 2.4s ease both}
.journey-noticed.is-animating .journey-sound{opacity:1}
.journey-noticed.is-animating .journey-sound i{animation:journey-sound-wave .56s ease-out both}
.journey-noticed.is-animating .journey-sound i:nth-child(2){animation-delay:.12s}
.journey-noticed.is-animating .journey-sound i:nth-child(3){animation-delay:.24s}
.journey-noticed.is-animating .journey-eye{animation:journey-eye-wink 2.4s ease both}
.journey-noticed.is-animating .journey-wink{animation:journey-lid 2.4s ease both}
.journey-click-ring{position:absolute;left:37%;top:37%;width:24px;height:24px;border:2px solid currentColor;border-radius:50%;opacity:0;transform:translate(-50%,-50%);pointer-events:none}
.journey-chosen.is-animating .journey-pointer{animation:journey-pointer-press 2.4s ease both;transform-origin:37% 37%}
.journey-chosen.is-animating .journey-click-ring{animation:journey-click .7s ease-out .12s both}
.journey-chosen.is-animating .journey-handshake{animation:journey-handshake 2.4s ease both}
@keyframes journey-screen-scroll{0%,12%,100%{transform:translateY(0)}65%,82%{transform:translateY(calc(-1 * var(--journey-scroll,0px)))}}
@keyframes journey-sound-wave{0%{opacity:0;transform:translate(-3px,-50%) scale(.8)}25%,60%{opacity:1}100%{opacity:0;transform:translate(3px,-50%) scale(1.1)}}
@keyframes journey-megaphone-out{0%,23%{opacity:1;transform:rotate(-9deg) scale(1)}33%,100%{opacity:0;transform:rotate(0) scale(.65)}}
@keyframes journey-eye-wink{0%,27%{opacity:0;transform:scale(.7)}42%,64%{opacity:1;transform:scale(1)}72%,79%{opacity:0;transform:scale(1,.08)}89%,100%{opacity:1;transform:scale(1)}}
@keyframes journey-lid{0%,65%,88%,100%{opacity:0}73%,79%{opacity:1}}
@keyframes journey-pointer-press{0%{opacity:1;transform:scale(1)}9%{opacity:1;transform:scale(.86)}18%,23%{opacity:1;transform:scale(1)}34%,100%{opacity:0;transform:scale(.7)}}
@keyframes journey-click{0%{opacity:0;transform:translate(-50%,-50%) scale(.25)}18%{opacity:.9}100%{opacity:0;transform:translate(-50%,-50%) scale(2.3)}}
@keyframes journey-handshake{0%,28%{opacity:0;transform:translateY(9px) scale(.75)}44%{opacity:1;transform:translateY(0) scale(1)}56%{opacity:1;transform:rotate(-5deg)}67%{opacity:1;transform:rotate(4deg)}78%{opacity:1;transform:rotate(-2deg)}90%,100%{opacity:1;transform:rotate(0)}}
@media(max-width:960px){.journey-motion{width:94px;height:94px}.journey-motion-ready .phone-copy{height:194px}}
@media(max-width:680px){.journey-motion{width:112px;height:112px}.journey-motion-ready .phone-copy{height:200px}}
@media(prefers-reduced-motion:reduce){
 .journey-card .journey-state,.journey-card .journey-phone-track,.journey-card .journey-sound i,.journey-card .journey-click-ring{animation:none!important;transition:none!important}
 .journey-card .journey-eye,.journey-card .journey-wink,.journey-card .journey-handshake,.journey-card .journey-sound,.journey-card .journey-click-ring{opacity:0}
 .journey-card .journey-megaphone,.journey-card .journey-pointer{opacity:1}
}

/* Confidentialité : lecture confortable dans les cadres du site. */
.privacy-hero h1{font-size:clamp(38px,5.5vw,72px);overflow-wrap:anywhere}
.privacy-hero .lead{max-width:660px;margin-bottom:20px}
.privacy-date{font-size:14px;color:var(--muted)}
.privacy-section{padding-block:60px 80px}
.privacy-copy{max-width:790px;margin-inline:auto;font-size:17px;line-height:1.75;overflow-wrap:anywhere}
.privacy-copy>p{margin-top:0}
.privacy-copy section{margin-top:42px}
.privacy-copy h2{font-family:var(--heading);font-size:clamp(23px,2.8vw,30px);line-height:1.25;letter-spacing:-.035em;font-weight:550;margin:0 0 16px;scroll-margin-top:120px}
.privacy-copy p{margin:0 0 16px}
.privacy-copy ul{padding-left:22px;margin:0 0 20px}
.privacy-copy li+li{margin-top:10px}
.privacy-copy a{color:var(--blue);text-decoration:underline;text-underline-offset:3px}
.privacy-copy a:focus-visible{outline:2px solid var(--blue);outline-offset:4px}
.privacy-copy .privacy-contact{padding:28px;background:var(--soft);border-radius:5px 32px 5px 5px}
.privacy-contact .privacy-phone{font-size:23px;font-weight:600}
@media(max-width:680px){.privacy-section{padding-block:36px 48px}.privacy-copy{font-size:16px}.privacy-copy section{margin-top:32px}.privacy-copy .privacy-contact{padding:22px}}

/* Références clients : une rangée compacte, de gauche à droite. */
.clients-section{padding-block:40px 44px}
.clients-section.section-frame::after{content:none}
.clients-section>.wrap{position:relative}
.clients-heading{display:block;text-align:center;margin-bottom:18px}
.clients-section h2{font-family:var(--heading);font-size:clamp(26px,3vw,34px);line-height:1.2;font-weight:550;letter-spacing:-.045em;margin:0}
.clients-section h2 span{color:var(--blue)}
.clients-motion-toggle{position:absolute;right:0;bottom:-42px;border:0;background:transparent;color:var(--muted);min-height:44px;min-width:72px;padding:10px 6px;font-size:14px;text-decoration:underline;text-underline-offset:3px;white-space:nowrap}
.clients-motion-toggle:hover{color:var(--blue)}
.clients-marquee{overflow-x:auto;overflow-y:hidden;overscroll-behavior-x:contain;scrollbar-width:thin;padding-block:4px}
.clients-marquee:focus-visible{outline:2px solid var(--blue);outline-offset:4px}
.clients-track{display:flex;width:max-content;gap:0}
.client-logo-list{display:flex;flex:none;align-items:center;gap:22px;list-style:none;margin:0;padding:0 22px 0 0}
.client-logo-item{flex:0 0 128px;width:128px;min-width:0;height:70px;padding:10px 12px;display:flex;align-items:center;justify-content:center;background:#fff;border-radius:4px;overflow:hidden}
.client-logo-art{position:relative;display:block;flex:0 1 auto;width:calc(50px * var(--client-logo-ratio));max-width:100%;aspect-ratio:var(--client-logo-ratio);overflow:hidden}
.client-logo-art img{position:absolute;width:var(--client-image-width);max-width:none;height:auto;max-height:none;left:var(--client-image-left);top:var(--client-image-top)}
.client-logo-dark{background:var(--client-tile-bg,#15171b)}
.client-logo-text span{font-family:var(--heading);font-size:20px;font-weight:700;letter-spacing:-.035em;line-height:1.2;color:var(--ink);text-align:center}
.client-logo-list[aria-hidden="true"]{display:none}
.clients-section.is-animated .clients-marquee{overflow:hidden}
.clients-section.is-animated .client-logo-list[aria-hidden="true"]{display:flex}
.clients-section.is-animated .clients-track{animation:clients-move-right calc(var(--client-count) * 4.5s) linear infinite}
.clients-section[data-paused="true"] .clients-track{animation-play-state:paused}
@media(hover:hover){.clients-marquee:hover .clients-track{animation-play-state:paused}}
@keyframes clients-move-right{from{transform:translateX(-50%)}to{transform:translateX(0)}}
@media(max-width:680px){.clients-section{padding-block:30px 44px}.clients-heading{margin-bottom:14px}.clients-section h2{font-size:26px}.client-logo-list{gap:16px;padding-right:16px}.client-logo-item{flex-basis:110px;width:110px;height:62px;padding:9px 10px}.client-logo-art{width:calc(44px * var(--client-logo-ratio))}.client-logo-text span{font-size:18px}}
@media(prefers-reduced-motion:reduce){.clients-section.is-animated .clients-track{animation:none;transform:none}.clients-section.is-animated .clients-marquee{overflow-x:auto}.clients-section.is-animated .client-logo-list[aria-hidden="true"]{display:none}.clients-motion-toggle{display:none}}

/* Google et Meta : libellé FAQ noir et note de propriété accentuée. */
#questions.faq-black-label .section-head .eyebrow{color:#15171b}
.ads-account-note-emphasis{font-weight:550}
.ads-account-note-emphasis strong{font-weight:750;color:var(--ink)}
.account-asterisk{color:var(--blue);font-size:1.15em;font-weight:700;margin-right:.4em;vertical-align:baseline}

/* FAQ : un seul titre compact, aligné sur le début des questions. */
#questions .section-head,#questions .faq{width:100%;max-width:940px;margin-left:0;margin-right:0}
#questions .section-head{display:block;margin-bottom:22px}
#questions .section-head h2{font-size:clamp(26px,2.5vw,34px);line-height:1.3;letter-spacing:-.035em;margin:0;text-align:left;text-wrap:balance}
#questions .faq summary,#questions .faq details p{text-align:left}
@media(max-width:680px){#questions .section-head{margin-bottom:14px}#questions .section-head h2{font-size:26px;line-height:1.35}}

/* Google : parcours en boucle, sans légende sous le téléphone. */
.gads-demo{position:relative}
.gads-demo .gads-control{position:absolute;z-index:2;top:42px;right:max(16px,calc((100% - 318px)/2 + 16px));display:grid;place-items:center;width:32px;height:32px;min-height:32px;padding:6px;border:1px solid #d5dfed;background:#fff;color:#236be7;border-radius:50%;text-decoration:none;box-shadow:0 2px 6px #0001}
.gads-control .icon{width:17px;height:17px}
/* Création de contenu : un fil de vidéos clients dans un téléphone. */
.content-hero{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(275px,.7fr);align-items:center;gap:42px 64px}
.content-hero-copy{min-width:0}
.content-hero h1{font-size:clamp(44px,5.1vw,74px);line-height:1.09;letter-spacing:-.05em}
.content-hero .lead{max-width:610px;font-size:19px;line-height:1.65}
.content-hero>.mobile-page-links{grid-column:1/-1}
.content-reel{width:100%;max-width:320px;margin:0;justify-self:center;min-width:0}
.content-reel-phone{padding:7px;background:#121722;border:1px solid #343b4a;border-radius:40px;box-shadow:0 24px 60px #193d7924,0 2px 6px #0002}
.content-reel-screen{position:relative;aspect-ratio:9/16;overflow:hidden;border-radius:33px;background:#15171b;isolation:isolate}
.content-reel-video{display:block;width:100%;height:100%;object-fit:contain}
.content-reel-top{position:absolute;inset:0 0 auto;display:flex;align-items:center;justify-content:space-between;padding:32px 19px 12px;color:#fff;background:linear-gradient(#0008,transparent);font-size:13px;font-weight:650;pointer-events:none}
.content-reel-top>.icon{width:17px;height:17px}
.content-reel-notch{position:absolute;top:8px;left:50%;transform:translateX(-50%);width:66px;height:15px;border-radius:20px;background:#121722}
.content-reel-controls{position:absolute;right:12px;top:71px}
.content-reel-toggle{display:grid;place-items:center;width:38px;height:38px;border:1px solid #ffffff80;border-radius:50%;padding:9px;color:#fff;background:#0006;cursor:pointer}
.content-reel-toggle .icon{width:18px;height:18px}
.content-reel-toggle:focus-visible{outline:3px solid #fff;outline-offset:3px}
.content-reel-bottom{position:absolute;inset:auto 0 0;padding:28px 17px 22px;color:#fff;background:linear-gradient(transparent,#000b);pointer-events:none}
.content-reel-client{display:block;font-size:13px;font-weight:700;line-height:1.4;text-shadow:0 1px 3px #0008}
.content-reel-credit{display:block;font-size:12px;line-height:1.5;margin-top:3px;color:#f0f3f8}
.content-reel-home{position:absolute;left:50%;bottom:7px;transform:translateX(-50%);width:86px;height:3px;border-radius:4px;background:#fff;pointer-events:none}
.content-reel-error{font-size:14px;line-height:1.5;color:var(--muted);margin:14px 0 0}
@media(max-width:1100px){.content-hero{grid-template-columns:minmax(0,1.2fr) minmax(245px,.8fr);gap:30px}.content-hero h1{font-size:clamp(42px,5.2vw,60px)}.content-reel{max-width:295px}.content-hero .button-row{align-items:flex-start;flex-direction:column;gap:18px}}
@media(max-width:680px){.content-hero{grid-template-columns:1fr;gap:30px}.expertise-page .content-hero h1{font-size:clamp(38px,9.8vw,52px);line-height:1.12}.content-hero .lead{font-size:18px}.content-hero .button-row{flex-direction:row;align-items:center;flex-wrap:wrap}.content-reel{max-width:280px}.content-hero>.mobile-page-links{margin-top:0}}
/* Logo manuscrit approuvé : cadrage vectoriel sans recadrage de l'image. */
.header-inner .logo{width:350px;height:auto;overflow:visible}
.header-inner .logo img{position:static;display:block;width:100%;max-width:100%;height:auto;aspect-ratio:1873/469;top:auto;left:auto}
.footer-brand{display:block;width:min(360px,100%)}
.footer-brand img{width:100%;height:auto;aspect-ratio:1873/469}
@media(max-width:1100px){.header-inner .logo{width:300px}}
@media(max-width:900px){.header-inner .logo{width:280px}}
@media(max-width:680px){.header-inner .logo{width:clamp(150px,calc(100vw - 160px),230px);height:auto}.header-inner .logo img{width:100%;height:auto;top:auto}.footer-brand{width:min(340px,100%)}}
/* Le nom s'efface au défilement; le G garde sa place dans l'en-tête. */
.header-inner .logo{
  --logo-full-width:350px;
  --logo-scroll:0;
  width:calc(var(--logo-full-width) * (1 - .78 * var(--logo-scroll)));
  min-width:44px;
  height:calc(var(--logo-full-width) * 469 / 1873);
  overflow:hidden;
  flex-shrink:0;
}
.header-inner .header-logo-art{
  display:block;
  width:var(--logo-full-width);
  max-width:none;
  height:100%;
  transform:scale(calc(1 - .18 * var(--logo-scroll)));
  transform-origin:left center;
}
.header-logo-name{opacity:calc(1 - var(--logo-scroll))}
@media(max-width:1100px){.header-inner .logo{--logo-full-width:300px}}
@media(max-width:900px){.header-inner .logo{--logo-full-width:280px}}
@media(max-width:680px){.header-inner .logo{--logo-full-width:clamp(150px,calc(100vw - 160px),230px)}}
/* Petits titres éditoriaux : même écriture que la signature de l'accueil. */
#contenu .eyebrow,
#contenu .conversion-how,
#contenu #gd-impact .gi-eyebrow{
  font-family:'Caveat','Segoe Print','Bradley Hand',cursive;
  color:#236be7;
  font-size:clamp(26px,2.4vw,34px);
  font-weight:500;
  line-height:1.15;
  letter-spacing:-.015em;
  text-transform:none;
  max-width:100%;
  transform:rotate(-1deg);
  transform-origin:left center;
}
#contenu .web-landing-section .eyebrow,
#contenu #gd-impact .gi-close .gi-eyebrow{color:#fff}

/* Le portrait d’accueil suit le haut du titre sur ordinateur. */
@media(min-width:961px){
 .home-intro .hero>.portrait-free{align-self:start;margin-top:12px}
}

/* Faire lire la signature dès le premier écran, sans réduire sa présence. */
.home-intro .hero{align-items:start;padding-top:32px;padding-bottom:36px}
.home-intro .hero>div:first-child{min-width:0}
@media(min-width:961px){
 .home-intro .hero>div:first-child{padding-top:32px}
}
@media(min-width:961px) and (max-height:700px){
 .home-intro .hero>div:first-child{padding-top:16px}
}
.home-intro .hero h1{margin-bottom:20px}
.home-intro .hero .hero-intro{font-size:17px;line-height:1.5;max-width:500px}
.home-intro .hero .hero-intro+.button-row{margin-top:18px}
.home-intro .hero .button{min-height:56px;padding-block:15px}
.home-intro .hero .hero-note.handwritten{margin-top:18px}
@media(min-width:681px) and (max-height:820px){
 .home-intro .hero{padding-top:24px}
 .home-intro .hero h1{font-size:clamp(62px,min(6.8vw,10.5svh),96px)}
}
@media(max-width:680px){
 .home-intro .hero{align-items:stretch;padding-top:24px}
 .home-intro .hero h1{margin-bottom:18px}
 .home-intro .hero .hero-intro{font-size:16px}
}

/* Onglet téléphone épinglé dans l’en-tête (ordinateur et tablette large). */
.header-call{display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:8px 14px;font-size:14px;font-weight:600;white-space:nowrap;border:0;border-radius:999px;background:transparent;color:var(--blue);transition:background .2s}
.header-call .icon{width:19px;height:19px;flex:0 0 19px;box-sizing:border-box;padding:0;border-radius:0;background:transparent;color:currentColor;stroke-width:2;transition:transform .2s}
.header-call:hover,.header-call:active{background:color-mix(in srgb,var(--blue) 8%,white);color:var(--blue);box-shadow:none;transform:none}
.header-call:hover .icon{transform:rotate(-8deg)}
.header-call:focus-visible{outline:2px solid var(--blue);outline-offset:4px}
@media(min-width:961px) and (max-width:1120px){.header-call{padding-right:14px;gap:8px}}
@media(max-width:960px){.header-call{display:none}}

/* Mobile : bouton d'appel à l'action du héros à sa taille naturelle, espace au-dessus du graphique */
@media(max-width:680px){
 .expertise-page .social-hero .button{width:auto}
 .social-hero>.meta-ad-example,.social-hero>.tiktok-phone-example{margin-top:34px}
 .expertise-page .google-hero .button{width:auto}
 .google-hero>.gads-demo{margin-top:34px}
}